Sydney based Ashok Bhasin has today announced his brand new online platform to provide an easier, convenient and cheaper alternative to buying technology – SMATE (Smart Mate).  Bhasin comes to the technological scene with a background in electronics engineering, telecommunications and management. He found a gap in the market where there were plenty of cheap online electronics retailers, but many have forsaken customer service and quality for a cheaper price tag.

“SMATE combines the convenience of online shopping with the reliability and service of a bricks and mortar business for consumer electronics,” Bhasin said today.

“I really wanted to provide the latest great quality products, from a reliable source with quick delivery, strong warranties and a fantastic customer service team.

“Not everyone has the time to travel to a store, chat to a salesperson and really narrow down what they want.  SMATE offers a trusted online alternative with a five-star customer service guarantee.

“Our customers will be online retail consumers from across Australia. There is quite a bit of competition from online retailers and traditional bricks and mortar retailers, but the market has been dominated for too long and consumers are constantly evolving and looking for new services.

“Expanding on my past experiences, I really wanted to build a business that would contribute to the economy and improve the lives of every day Australians.  SMATE supports the design, supply, distribution and customer service processes all right here at home, in Australia.

“We are determined to support Australian industry and Australian jobs.

“Based on my personal experience, SMATE is positioned to be fully focused on the customer with a dedicated local customer-base.  We want to put out cheaper products without sacrificing the quality and necessary support for setup, installation and troubleshooting.

“I would like to run a quality Australian retailer that consumers can be proud to associate with as a brand.”

SMATE’s mission is to provide the means to fulfil, and advance, the technological requirements of the everyday modern Australian.   In a nutshell, SMATE offers a range of consumer electronics online which can be purchased via www.smate.com.au and delivered to your door.  SMATE also provides a fully staffed help line, installation service, two year warranty on items and other support and assistance.   Now consumers can buy high quality products at an affordable price online and experience real offline support which is important to customers.