Daily Bulletin

The Times Real Estate

.

Australian Internet Usage




Over the past decade, the way Australians use the internet has changed significantly. Households have more connected devices than ever, streaming in higher resolutions, gaming online, and working remotely—all of which drive demand for faster, more reliable internet.

With average data consumption skyrocketing, many users may not realise their current plan isn’t keeping up.

Future-proofing internet connections ensures you keep up with your bandwidth needs and avoids slowdowns or interruptions.

Let’s take a look at how our internet and data usage is chancing, why it’s gone up by over 1,000% in ten years, and what future data usage might look like.

More devices, more demand

According to a NBN Co report on Australian internet usage trends:

♦  In 2013 Australian households had an average of 7 connected devices.
♦  By 2023, this number had grown to 22 connected devices.

Now, looking to the future, projections for connected devices are expected to reach 33 devices per home by 2026 and 40 by 2030. 

According to a Telsyte Australian IoT Market Study – Telsyte estimates that IoT adoption in households will continue to rise, driven by smart home technology, AI-powered assistants, and cloud applications.

As a result, all these devices compete for their share of the home's internet bandwidth.

Rising data consumption in Australian households

According to the NBN Co. Report, the average monthly data consumption jumped from 40 GB in 2013 to 443 GB in 2023.

This represents a massive 1,000% increase.  And the number is expected to exceed 1 TB per month by 2032. Which is just phenomenal. 

What are the main drivers?

♦  4K and 8K video streaming – Higher-resolution content requires significantly more bandwidth, with a single 4K stream using up to 7 GB per hour.

♦  Cloud gaming and VR applications – Games now require large downloads, constant updates, and low-latency connections for smooth online play.

♦  AI-driven tools - with the advent of ChatGPT, Gemini and the now even more affordable DeepSeek, AI usage is only set to increase.

♦  Work from home - more and more people are choosing to balance lifestyle over work, and working from home has become pretty common.

♦  Online work tools – Video conferencing, cloud storage, and automation tools are becoming standard for businesses and households.

Many Australians may not realise their current internet plan is struggling to keep up. If your connection feels slower than before, it could be time for an upgrade.

The main culprit of data usage? Streaming

One of the biggest drivers of increased internet usage in Australia is streaming. Most of us use platforms like Netflix, Disney+, Stan, and YouTube. 

And if you're anything like me, you might be subscribed to two or three at once! Moreover, many households, such as large families, stream simultaneously.

♦  As of 2023, Netflix and Disney+ had a combined 9.8 million subscribers in Australia
♦  Kayo, Stan, Binge, and Optus Sport together accounted for 6.5 million subscribers.

High-definition (HD) and 4K streaming require significant bandwidth—4K content alone can use up to 7 GB per hour, while future 8K streaming could double that.

It’s not only films and TV series being streamed—there’s increasing trends in:

♦  Live-streaming sports
♦  Gaming on platforms like Twitch
♦  Video calls for both social and WFH
♦  Live streaming for socials.

These are all adding further strain on your bandwidth.

With streaming now replacing traditional TV for many Australians, households on slower internet plans may experience buffering and interruptions. 

I know, highly frustrating, right?

To avoid this, as streaming quality improves, a high-speed internet connection is needed to avoid slowdowns. If your favourite show keeps pausing, it might be time to check your plan before you throw your device out the window.

Another reason? Our devices.

Another cuprite of data usage is generally the Internet of Things (IoT). That is, our array of connected devices. 

We’ve now connected via most of our devices—like appliances, sensors, and vehicles—to the internet, enabling them to collect, share, and analyse data. 

This technology enhances automation, efficiency, and real-time monitoring across industries, from smart homes to healthcare, creating more responsive and interconnected environments.

However, it also demands much more data, and a faster internet speed.

What you can do to futureproof your internet

Is your current plan serving your internet usage needs? If not, you can check to see if you qualify for a free fibre upgrade.

What is a fibre upgrade? In its simplest terms, it means replacing old internet cables (like copper wires) with faster and more reliable fibre optic cables.

In greater detail, the nbn® free fibre upgrade offers eligible homes and businesses a faster, more reliable internet connection at no extra cost for the installation.

This upgrade replaces older copper connections with fibre-to-the-premises (FTTP) technology, significantly improving speed, stability, and performance. It supports high-bandwidth activities like video conferencing, streaming, and cloud-based work, making it ideal for remote work and growing businesses.

To qualify, customers need to order an eligible high-speed nbn plan through a participating provider. The upgrade future-proofs your internet, ensuring smoother online experiences and supporting the increasing demand for faster, more efficient digital connectivity.

This can potentially be done for free and you check eligibility through Swoops free fibre upgrade.

Future trends

In January 2025, the Australian government announced a $3 billion investment to upgrade the NBN infrastructure, aiming to replace outdated copper connections with fibre. This initiative is expected to enhance internet speeds and reliability for approximately 622,000 homes and businesses by 2030.

Australian internet usage key takeaways

♦  Connected devices per household are increasing. And activities like 4K streaming and live gaming require faster internet speeds.

♦  Future data needs are growing. Trends such as 8K content, cloud gaming, and virtual reality are set to push average household data usage beyond 1 TB per month by 2032.

♦  To futureproof your internet, consider upgrading to a free fibre upgrade, which replaces old copper connections with faster and more reliable fiber optic cables.

♦  This upgrade supports high-bandwidth activities like video conferencing, streaming, and cloud-based work, making it ideal for remote work and growing businesses.

Marshall Thurlow is Director and Founder of Orion Marketing Pty Ltd. He is a digital marketer with expertise in SEO, website design, content marketing, and project management. 

More Articles ...

  1. Top 10 Benefits of Managed IT Services in Australia
  2. Documenting Your Off-Road Exploits: Dash Cams
  3. Exploring the Versatility of 6061 T6 Aluminium: Applications Across Industries
  4. The Role of Pipe Relining in Solving Drainage Problems
  5. Why your VPN extension might not work on certain websites?
  6. Strengthening Your Organisation's Cybersecurity Practices
  7. Mistakes to avoid for choosing top-rated WhatsApp marketing software
  8. ENGIE Powers Up Black Friday Savings With Great Electricity And Gas Deals
  9. Key Benefits of Pipe Relining Over Traditional Methods
  10. A complete guide on enhancing your e-commerce strategy for lasting impact
  11. The Future of Roadside Assistance: Technology and Innovation for Truck Drivers
  12. Electronic Logbooks: A Game-Changer for Fleet Management and Compliance
  13. How to Choose the Right Holding Tank Treatment Solution for Your System
  14. Offsite IT Support: 4 Reasons Why Your SMB Needs It
  15. Unlocking Efficiency: Essential RMM Features Every Business Should Know
  16. Innovative Mobile Responsive Design: Crafting User-Friendly Experiences
  17. Are BIA Scales Accurate? What is Bioelectrical Impedance Analysis and How to Measure Body Composition?
  18. 10 Modern Security Equipment Designs and Innovations in 2024
  19. How to Select the Best IT Support Services for Your Business Needs
  20. Examining the Impact of Custom AI Developed Solutions on Business Success
  21. How to Analyze and Repair Complex Firmware Bricking Issues in Embedded Systems: A Deep Dive into Bootloader Failures
  22. SparkTraffic: A Powerful Tool for Increasing Blog Traffic
  23. Beginner’s Guide to Blu-ray Ripper Software
  24. The Future of Couriers in a Digital World
  25. Uniden unveils new App Cam SOLO X home security range
  26. High-Tech Office Spaces: Integrating the Latest Technology
  27. A Comprehensive Guide to Split System Air Conditioning
  28. 10 Reasons Why the iPhone X is Still a Champion in 2024
  29. ENM Soil Classification: Bridging Both Science and Practical Applications
  30. Easy Extension: 4 Simple Steps to Register Your Domain Name
  31. What Is A Drag Brake? RC Guide
  32. 6 SEO Things You Need to Know for Online Success
  33. Responsive and Adaptive: The Importance of Mobile-Friendly Web Development in Melbourne
  34. Maximizing Efficiency In Industrial Processes: The Role Of 3D Printing
  35. Beyond Pregnancy: Unveiling the Surprising Applications of Ultrasound Technology
  36. Comparative Analysis of Solar Energy Technologies: PV vs. CSP
  37. The Future is Here: High-Tech Office Decor for the Modern Workplace
  38. Mastering Advanced 3D Printing Techniques: Elevate Your Print Quality and Speed
  39. Embracing the Future – Technology Integration in Modern Office Layouts
  40. Discover the Benefits of Proctoring Software for Secure Online Examinations
  41. Stages and Requirements For Social Media App Development
  42. The Benefits of Managed IT Services in Australia
  43. The Roles of IT Services in Sustainable Business Growth
  44. The Role of Digital Creative Agencies in Driving Brand Success
  45. Revolutionising CRM: Automated Decision Engines and Enhanced Customer Interactions
  46. What is Supply Chain: All You Need to Know
  47. Enhancing Site Security: The Definitive Guide to Advanced Security Systems in Perth
  48. The Power of Digital Marketing: Driving Business Growth in the Digital Age
  49. Tech-transformed Spaces: AV Installation at Forefront
  50. Alphabanc Harnesses AI to Enhance Online Transaction Efficiency

Business News

Hiring Commercial Diving Services: What You Need to Know

Image Source Commercial diving services provide skilled professionals who handle underwater tasks that require specialised equipment and training. These divers work in various industries, including c...

Daily Bulletin - avatar Daily Bulletin

Pitfalls & Profits: Why Most 'Million-Dollar Business Ideas' Fail (And What Actually Works)

Photo: Sincerely Media / Unsplash Between failed subscription boxes and "revolutionary" apps, we've seen our entrepreneurial friends learn some expensive lessons about what makes a business idea vi...

Daily Bulletin - avatar Daily Bulletin

E-Commerce Outsourcing Services: Boosting Efficiency and Growth for Online Businesses

The e-commerce industry has seen exponential growth in recent years, with businesses large and small venturing into the digital marketplace to meet consumer demand. However, managing an online store...

Daily Bulletin - avatar Daily Bulletin

LayBy Deals