Social media contest supports Trout Unlimited and 1% for Rivers Campaign

Boulder, Colo. (June 30, 2015) - Upslope Brewing Company, in association with Trout Unlimited and Minturn Anglers, is proud to announce a new social media contest entitled ‘Catch and Relief.’ The grand prize winner of this easy-to-enter contest will enjoy a guided two-day/two-night fly-fishing getaway hosted by Minturn Anglers in Vail, CO. The prize package includes luxury accommodations at the Solaris Hotel, a custom Upslope fly rod and reel from Minturn Anglers, a fishing pack, shirt and hat from Simms, and a weekend’s worth of Upslope beer.

“The one percent of sales that we donate to Trout Unlimited from our Craft Lager shows our continued commitment to protecting North America’s coldwater fisheries and their watersheds,” said Henry Wood, Upslope’s Director of Sales and Marketing. “Now through our #catchandrelief contest everyone has the opportunity to enjoy these protected waterways while fishing with some of the best guides in the business.”

To enter, contestants can simply post a picture to Instagram, Facebook or Twitter of fishing-related activities that include a can of Upslope and the hashtag #catchandrelief. The contest runs from July 1 through the end of August. In addition to the grand prize, five runner-up winners will receive a custom Upslope fly rod from Minturn Anglers. For full details visit: http://upslopebrewing.com/catchandrelief-enter-to-win/

As an added bonus this summer, every Craft Lager 12-pack bearing the 1% for Rivers logo will include a discount card for Minturn Anglers and randomly selected 12-packs will have a certificate for a trial membership to Trout Unlimited.

About Upslope Brewing CompanyBoulder-based Upslope Brewing Company is the creator of premium ales and lagers that are artfully crafted using natural ingredients. Packaged in aluminum cans for exceptional portability, and because it’s best for the environment, Upslope complements the outdoor lifestyle and caters to the on the-go beer enthusiast. The five flagship beers include: Pale Ale, India Pale Ale, Brown Ale, Craft Lager and Imperial India Pale Ale. Additional installments are offered in a Limited Release Series. In an ongoing effort to protect Colorado watershed, and the key ingredient in Upslope ales and lagers, one percent of Upslope Craft Lager’s revenue benefits Colorado Trout Unlimited. Learn more about Upslope at www.upslopebrewing.com.

About Trout UnlimitedTrout Unlimited is a national organization that works to conserve, protect and restore North America’s coldwater fisheries and their watersheds. This dedicated grassroots army is comprised of over 150,000 members nationwide and is matched by a respected staff of 

Media Contact | Alex Hunt | Verde Brand Communications | alex@verdepr.com