Swift USA Bicycles Signs Backbone Media To Manage Communications

RENO, Nev. (June 30, 2015) – Swift USA, LLC, distributor of purpose-built race bikes for road, time trial, triathlon and mountain categories, names Backbone Media its agency of record to manage public relations and strategic communications. Swift USA will begin distributing SwiftCarbon Bikes in the U.S. for the first time starting this summer.

Former South African professional cyclist Mark Blewett founded SwiftCarbon in 2008 from his home in Xiamen, China, where many of the world’s top road bike frames are manufactured. SwiftCarbon’s line comprises 17 models spanning the road, time trial, triathlon and mountain categories, and the brand serves as the official bike provider of the Australian-based Drapac Pro Cycling team.

“The highest quality materials and craftmanship, and an unbeatable ride feel—these are qualities that set SwiftCarbon frames apart from the field,” says Robb Wolf, Swift USA’s national sales and marketing manager. “We are thrilled to bring the brand to the U.S. with Backbone as a partner to help us engage with a growing audience of American cyclists.”

“SwiftCarbon has built a strong reputation internationally for building beautiful bikes with the best performance-to-value ratio available,” says Backbone Media PR Director Ian Anderson. “SwiftCarbon has tremendous opportunity for growth and success; we’re excited to introduce the brand to the American market.” 

About Backbone Media: Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 16 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and Jackson, Wyoming.

About Swift USA: Swift USA, LLC is the exclusive U.S. distributor for SwiftCarbon bikes. Founded in 2008 by former South African professional cyclist Mark Blewett, SwiftCarbon pairs industry-leading technology with a unique distribution strategy to provide discerning cyclists with unrivaled ride quality. SwiftCarbon is based in Xiamen, China, at the doorstep of the world’s most advanced carbon manufacturers, ensuring the highest level of production oversight and quality control.

# # #