PetEdge® Profits for Shelters Program Boosts Shelter Revenues with Insect Shield® for Pets Product Launch

SEATTLE, WA – PetEdge, founded in 1956, is the leading provider to pet care professionals. The PetEdge® Dealer Services division launched the Profits for Shelters Program in 2010 with the goal of adding vital, new revenue streams for shelters in a period where donations were declining. Their Insect Shield for Pets product launch, hitting the marketplace now, is driving increased retail sales for shelters while providing adopters an innovative method of protecting their new pets from ticks and fleas.

By collaborating with PetEdge® through the Profits for Shelters Program, numerous animal welfare organizations have been guided through the process of building a retail space offering necessary, well-vetted products for new owners that also help generate needed funds. The program, which began with 50 shelter participants has now grown to include more than 300 organizations. Participating shelters get the benefit of working directly with PetEdge® Shelter Specialists offering retail buying, merchandising, marketing and training experience – typically lacking in existing shelter staff.

New pet owners need everything from collars to crates, bowls, food and toys. PetEdge®’s Insect Shield for Pets collection now offers shelters an exciting line-up of blankets, beds, cots, tee’s, bandanas and more – all with built-in protection from ticks, fleas, mosquitoes and biting flies.

One of the many shelters enjoying the win-win of fueled sales and happy new pet owners with the inclusion of Insect Shield for Pets into their retail mix is the Kansas Humane Society.

"We're thrilled to bring Insect Shield for Pets to owners and their beloved pets in our community," said Melissa Houston, Director of Marketing and Communications for the Kansas Humane Society. "Dog owners regularly ask us about options to keep fleas and ticks off their pets. Now we are able to offer them a solution. There will be some happy, protected dogs this summer!"

About PetEdge & Insect Shield for Pets: Founded in 1956, PetEdge is the leading provider to pet care professionals. To better meet the demands of an evolving customer base, PetEdge launched their Dealer Services division in 2004, providing independent retailers with unprecedented access to premium pet products and merchandising support—all at manufacturer-direct pricing. Today, PetEdge brands like Zanies®, Grriggles®, Savvy Tabby®, ClearQuest®, and Zack & Zoey® are consistently ranked #1 in key categories like dog apparel, dog sanitation, grooming tools, and cat toys. Their vast selection includes more than 20,000 discount pet products from 20 exclusive brands, as well as products from industry innovators such as Kong®, Greenies®, Wahl®, and more. The Insect Shield® for Pets collection includes blankets, reversible beds, exercise pens, cots, cargo seat covers, premium tees, lightweight hoodies, safety vests, bandanas, and neck gaiters—all with built-in bug protection. MSRP range $9.99 to $139.99. For additional information, please visit Insect Shield for Pets Facebook Instagram Twitter info@insectshieldforpets.com

About Insect Shield® Technology:Insect Shield Repellent Apparel and Gear are revolutionary products designed to provide long-lasting, effective and convenient personal insect protection. The durable protection provided by Insect Shield is the result of years of research and testing. In July 2003, Insect Shield Repellent Apparel was registered by the United States Environmental Protection Agency. Insect Shield Technology is utilized by leading lifestyle brands, work wear distributors and International relief organizations across the globe to provide effective protection against insects and the diseases they can carry. Insect Shield is an approved vendor of the US Army and US Marine Corps. For more information visit insectshield.com Facebook Pinterest Instagram @insect_shield

CONTACT:Contact: Janine Robertsonph 206 354-9093janinerobertson@insectshield.comhttp://www.insectshieldforpets.comhttp://www.insectshield.comhttp://www.kshumane.org/