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Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon

  • Written by: Abas Mirzaei, Assistant Professor - Branding, Macquarie University
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagonThe woke concept has morphed from social licence to caricature. Samantha Sophia/Unsplash, CC BY-SA

First used in the 1940s, the term “woke” has resurfaced in recent years as a concept that symbolises awareness of social issues and movement against injustice, inequality, and prejudice.

But popularity has diluted its meaning and the idea...

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how to adopt the science without discriminating

  • Written by: G. Gregory Haff, Professor of Strength and Conditioning, Edith Cowan University

Since the first mapping of the human genome there has been interest in understanding which genetic factors underpin performance in sport.

With the rise of genetic testing among athletes, it remains to be seen exactly how the world of elite sport will be affected.

Last year the Chinese Ministry of Science and Technology revealed China will use...

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Sarah Henderson wins her way back to parliament

  • Written by: Michelle Grattan, Professorial Fellow, University of Canberra

Former assistant minister Sarah Henderson, who lost her marginal seat of Corangamite at the election, will return to parliament after winning preselection for a Victorian Senate vacancy on Sunday.

She takes the spot left by former minister Mitch Fifield, who quit to become ambassador to the United Nations.

Henderson had the support of Prime Minister...

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Australia has met its renewable energy target. But hold off on the champagne

  • Written by: Dylan McConnell, Researcher at the Australian German Climate and Energy College, University of Melbourne
Australia has met its renewable energy target. But hold off on the champagneWind energy has played a major role in Australia's fulfilment of the renewable energy targetOlivier Hoslet/AAP

A wind farm project in Tasmania this week helped Australia reach something of a milestone, nudging it over the line to reach its renewable energy target.

The Clean Energy Regulator announced it had approved capacity from the 148.5 megawatt...

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More Articles …

  1. VIDEO: Michelle Grattan on the economy
  2. The air above Antarctica is suddenly getting warmer – here's what it means for Australia
  3. how Doctor Who shapes public attitudes to science
  4. New Zealand launches plan to revive the health of lakes and rivers
  5. two new five-year arts plans
  6. what home gardeners can learn from nature's rebirth after fire
  7. Locking up legally innocent people before their trial is straining Victoria’s prisons
  8. Can we heal teeth? The quest to repair tooth enamel, nature's crystal coat
  9. 50 years of the Kaldor Foundation
  10. Many sick and disabled people are refused permanent visas. We need compassion not discrimination
  11. lessons from stone – Indigenous thinking and the Law
  12. female jockeys are more prevalent, but still treated as outsiders
  13. a source of dangerous bacteria in remote communities' water supply
  14. 3 ways planners can defy the odds to promote good health for all of us
  15. NAPLAN tests are not tough enough for the level of maths students are studying
  16. Vital Signs. Sure, economic growth is low, but think about what's gone right
  17. When schmoozing the PM gets you a black eye
  18. Journalism is failing climate change
  19. Treasurer Josh Frydenberg on a slowing economy
  20. the truth about electric vehicle emissions
  21. With conventional wisdom, answers to our economic malaise are in short supply
  22. Trump trails leading Democrats by record margins, plus Brexit latest and the LNP leads in Queensland
  23. Tiny specks in space could be the key to finding martian life
  24. Relaxing pharmacy ownership rules could result in more chemist chains and poorer care
  25. Kids learn valuable life skills through rough-and-tumble play with their dads
  26. what exactly do musical conductors do?
  27. Thinking of seeing a psychologist? Here's how to choose the therapy best for you
  28. Indigenous people no longer have the legal right to say no to the Adani mine
  29. Apple iPhones could have been hacked for years – here's what to do about it
  30. Outgoing ASIO head hopes for greater public preparedness to defend Australian sovereignty
  31. Why we've the weakest economy since the global financial crisis, with few clear ways out
  32. Agriculture a likely stumbling block in free trade negotiations between NZ and EU
  33. why are some people affected by sleep paralysis?
  34. where it hit, where it's headed, and why it's so destructive
  35. why are so many musicals adapted from movies?
  36. Health and sustainability market could be worth $25 billion to Australian producers by 2030
  37. Yes, you can hold an Australian passport but not be a citizen – here's how
  38. this sea snake gathers oxygen through its forehead
  39. Nice try Mr Taylor, but Australia's gas exports don't help solve climate change
  40. why your backyard lawn doesn't help reduce carbon dioxide in the atmosphere
  41. there's little evidence PFAS exposure harms our health
  42. the year's best photos of landscapes and living things
  43. people in their 90s are Australia's fastest growing senior age group
  44. how new tech could allow effective, sustainable land sharing
  45. After 44 years of deficits, we've a current account surplus. What went so right?
  46. Morrison and Dutton block their ears and grit their teeth over Tamil family
  47. We don't know menopausal hormone therapy causes breast cancer, but the evidence continues to suggest a link
  48. why the New Zealand government needs to act cautiously but quickly
  49. Maxine Peake brings warmth and likeability to raw, bitter pain in a candid tale of IVF failure
  50. 3 ways to help sex offenders safely reintegrate back into the community

Business News

Designing Eco-Friendly Custom Water Bottles for Your Next Event

The Evolution of Sustainable Event Merchandise Event planning has undergone a massive transformation over the last decade. Gone are the days when organizers could hand out cheap, single use plastic...

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Why Choosing a Professional Florist Melbourne Makes Flower Delivery Impactful

Flowers have a great power to speak when humans cannot express their feelings with right words. Flowers are the best gifts when you are celebrating a birthday or welcoming a newborn child into your fa...

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The Business Case for Choosing Australian Fabricators Over Imported Alternatives

For a long time, you might have defaulted to overseas suppliers when sourcing fabricated metal components for a project. The unit price was lower on paper, and the maths seemed straightforward. That...

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Australian organisations are relying on business continuity plans built for a far more predictable world

Tariff escalations, supply chain fragility, geopolitical events, and the ongoing threat of cyber disruption have reshaped the risk environment facing Australian organisations. The problem is that ma...

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How to Rent a Car for Uber in Melbourne: What Every New Driver Needs to Know

Starting out as an Uber driver in Melbourne is not as complicated as it sounds but getting the vehicle right is where most new drivers get stuck. Uber has strict requirements around vehicle age, condi...

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When Should You Speak to a Lawyer About a Legal Issue?

Legal issues can begin with a simple question, then become harder to manage once formal steps are involved. Many people wait until a matter feels urgent before seeking guidance, even though earlier ...

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The strategic rise of Bali as Australia’s next essential healthcare support hub

As Australian healthcare providers grapple with unprecedented operational bottlenecks, a new nearshore model is quietly transforming patient care delivery. Forward-thinking organisations,  including...

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Cost Savings and Benefits of Using Used Pallets in Logistics

In today’s competitive logistics and supply chain industry, businesses are constantly looking for ways to reduce operational costs without compromising efficiency and reliability. One of the most prac...

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How Fulfilment Services in Australia Help Businesses Scale Efficiently

The growth of e-commerce and modern retail has transformed customer expectations. Consumers now expect fast shipping, accurate order processing, and seamless delivery experiences regardless of where...

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The Daily Magazine

Top Garment Steamers for Busy Professionals in Australia

The gap between garment steamers built for a quick touch-up and ones built to keep pace with a wor...

Correct Sleeping Posture to Minimize Back Strain

Most people don’t pay much attention to how they sleep until they start waking up with a stiff bac...

Why Product Longevity Matters for Sustainable Australian Buildings

Sustainability in building design is often associated with recycled materials, renewable resources a...

NDIS Support Coordination Explained: What Does a Support Coordinator Actually Do?

NDIS support coordination explained means understanding how a professional can help participants n...

When Should You Speak with Divorce Lawyers in Sydney?

Divorce involves more than completing an online application. It can affect parenting arrangements, p...

How to Choose a Reliable Hot Water System Installer on the Gold Coast

Choosing a reliable installer is just as important as choosing the right hot water system. A qualifi...

How Microtask Platforms Support Modern Digital Promotion

Digital promotion has become increasingly complex. Businesses communicate with customers through w...

Cosmetic Dentistry Options From a Brisbane-Based Dental Team

You cover your mouth when you laugh. You skip the group photo. Maybe you edit pictures to soften a...

Essential Steps to Handle Sudden Tooth Pain and Dental Crises

A sudden, throbbing toothache can totally stop your whole day, with no warning. When severe pain, ...