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Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon

  • Written by: Abas Mirzaei, Assistant Professor - Branding, Macquarie University
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagonThe woke concept has morphed from social licence to caricature. Samantha Sophia/Unsplash, CC BY-SA

First used in the 1940s, the term “woke” has resurfaced in recent years as a concept that symbolises awareness of social issues and movement against injustice, inequality, and prejudice.

But popularity has diluted its meaning and the idea...

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how to adopt the science without discriminating

  • Written by: G. Gregory Haff, Professor of Strength and Conditioning, Edith Cowan University

Since the first mapping of the human genome there has been interest in understanding which genetic factors underpin performance in sport.

With the rise of genetic testing among athletes, it remains to be seen exactly how the world of elite sport will be affected.

Last year the Chinese Ministry of Science and Technology revealed China will use...

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Sarah Henderson wins her way back to parliament

  • Written by: Michelle Grattan, Professorial Fellow, University of Canberra

Former assistant minister Sarah Henderson, who lost her marginal seat of Corangamite at the election, will return to parliament after winning preselection for a Victorian Senate vacancy on Sunday.

She takes the spot left by former minister Mitch Fifield, who quit to become ambassador to the United Nations.

Henderson had the support of Prime Minister...

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Australia has met its renewable energy target. But hold off on the champagne

  • Written by: Dylan McConnell, Researcher at the Australian German Climate and Energy College, University of Melbourne
Australia has met its renewable energy target. But hold off on the champagneWind energy has played a major role in Australia's fulfilment of the renewable energy targetOlivier Hoslet/AAP

A wind farm project in Tasmania this week helped Australia reach something of a milestone, nudging it over the line to reach its renewable energy target.

The Clean Energy Regulator announced it had approved capacity from the 148.5 megawatt...

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More Articles …

  1. VIDEO: Michelle Grattan on the economy
  2. The air above Antarctica is suddenly getting warmer – here's what it means for Australia
  3. how Doctor Who shapes public attitudes to science
  4. New Zealand launches plan to revive the health of lakes and rivers
  5. two new five-year arts plans
  6. what home gardeners can learn from nature's rebirth after fire
  7. Locking up legally innocent people before their trial is straining Victoria’s prisons
  8. Can we heal teeth? The quest to repair tooth enamel, nature's crystal coat
  9. 50 years of the Kaldor Foundation
  10. Many sick and disabled people are refused permanent visas. We need compassion not discrimination
  11. lessons from stone – Indigenous thinking and the Law
  12. female jockeys are more prevalent, but still treated as outsiders
  13. a source of dangerous bacteria in remote communities' water supply
  14. 3 ways planners can defy the odds to promote good health for all of us
  15. NAPLAN tests are not tough enough for the level of maths students are studying
  16. Vital Signs. Sure, economic growth is low, but think about what's gone right
  17. When schmoozing the PM gets you a black eye
  18. Journalism is failing climate change
  19. Treasurer Josh Frydenberg on a slowing economy
  20. the truth about electric vehicle emissions
  21. With conventional wisdom, answers to our economic malaise are in short supply
  22. Trump trails leading Democrats by record margins, plus Brexit latest and the LNP leads in Queensland
  23. Tiny specks in space could be the key to finding martian life
  24. Relaxing pharmacy ownership rules could result in more chemist chains and poorer care
  25. Kids learn valuable life skills through rough-and-tumble play with their dads
  26. what exactly do musical conductors do?
  27. Thinking of seeing a psychologist? Here's how to choose the therapy best for you
  28. Indigenous people no longer have the legal right to say no to the Adani mine
  29. Apple iPhones could have been hacked for years – here's what to do about it
  30. Outgoing ASIO head hopes for greater public preparedness to defend Australian sovereignty
  31. Why we've the weakest economy since the global financial crisis, with few clear ways out
  32. Agriculture a likely stumbling block in free trade negotiations between NZ and EU
  33. why are some people affected by sleep paralysis?
  34. where it hit, where it's headed, and why it's so destructive
  35. why are so many musicals adapted from movies?
  36. Health and sustainability market could be worth $25 billion to Australian producers by 2030
  37. Yes, you can hold an Australian passport but not be a citizen – here's how
  38. this sea snake gathers oxygen through its forehead
  39. Nice try Mr Taylor, but Australia's gas exports don't help solve climate change
  40. why your backyard lawn doesn't help reduce carbon dioxide in the atmosphere
  41. there's little evidence PFAS exposure harms our health
  42. the year's best photos of landscapes and living things
  43. people in their 90s are Australia's fastest growing senior age group
  44. how new tech could allow effective, sustainable land sharing
  45. After 44 years of deficits, we've a current account surplus. What went so right?
  46. Morrison and Dutton block their ears and grit their teeth over Tamil family
  47. We don't know menopausal hormone therapy causes breast cancer, but the evidence continues to suggest a link
  48. why the New Zealand government needs to act cautiously but quickly
  49. Maxine Peake brings warmth and likeability to raw, bitter pain in a candid tale of IVF failure
  50. 3 ways to help sex offenders safely reintegrate back into the community

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Power failures can occur quickly. The supply may be interrupted by bad weather, issues with the electricity network, damaged equipment or local construction work. This can be just a hassle for a fam...

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How Chatswood Tutoring Can Fit Into a Student’s Weekly Routine

Create a Predictable Weekly Structure A consistent weekly routine can make study easier to manage when students are balancing several subjects. Chatswood tutoring can provide a fixed learning point a...

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The Rise of Digital Marketplaces in the Australian Trade Sector

For decades, the Australian trade and construction sector operated almost entirely on word-of-mouth recommendations and local community networks. Small business owners typically relied on local newspa...

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How Immigration Lawyers Can Help

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How Industrial Drying Equipment Supports Efficient Processing

Many industrial processes require moisture to be removed from compressed air, products or process materials before they move to the next stage. Excess moisture can affect equipment performance, produc...

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Practical Ways a Whiteboard Can Improve Workplace Communication

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Designing Eco-Friendly Custom Water Bottles for Your Next Event

The Evolution of Sustainable Event Merchandise Event planning has undergone a massive transformation over the last decade. Gone are the days when organizers could hand out cheap, single use plastic...

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Why Choosing a Professional Florist Melbourne Makes Flower Delivery Impactful

Flowers have a great power to speak when humans cannot express their feelings with right words. Flowers are the best gifts when you are celebrating a birthday or welcoming a newborn child into your fa...

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The Business Case for Choosing Australian Fabricators Over Imported Alternatives

For a long time, you might have defaulted to overseas suppliers when sourcing fabricated metal components for a project. The unit price was lower on paper, and the maths seemed straightforward. That...

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The Daily Magazine

Small Acts, Big Impact: How Australians Can Give Back to Their Communities

There is a common belief that giving back requires either a lot of money or a lot of time. Big chequ...

The Lost Art of Saying Thank You and Why It Still Matters

Somewhere between the arrival of email and the rise of the reaction emoji, the humble thank you shra...

How Non-Competitive Sports Programs Benefit Early Childhood Development

Australia is known globally as a sporting nation, yet recent statistics paint a surprisingly differe...

The Hidden Health Impacts of Digital Screens on Developing Eyes

Modern Australian childhood is undeniably intertwined with technology. From educational tablets in p...

GRC Consulting and Cyber Security Consulting for Businesses

Businesses face risks such as ransomware attacks, data breaches, violations of regulatory standards ...

How to Set a Budget Before Bidding at Auction

Placing a bid at an online art auction is an exciting way to discover rare paintings, home content...

Does a Modern James Bond Exist?

Image Credit: MysteryShot What the Movies Get Right About Private Investigators There are a few mov...

How Australian Businesses Can Effectively Manage Tax Audits and Disputes

Managing a small business in Australia is inherently challenging, but recent shifts in regulatory ...

From Coastal Calm to Classic Comfort: The Right Carpet for Every Style of Home

Carpet is often chosen near the end of a room makeover, after the walls, furniture, and lighting h...