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Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon

  • Written by: Abas Mirzaei, Assistant Professor - Branding, Macquarie University
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagonThe woke concept has morphed from social licence to caricature. Samantha Sophia/Unsplash, CC BY-SA

First used in the 1940s, the term “woke” has resurfaced in recent years as a concept that symbolises awareness of social issues and movement against injustice, inequality, and prejudice.

But popularity has diluted its meaning and the idea...

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how to adopt the science without discriminating

  • Written by: G. Gregory Haff, Professor of Strength and Conditioning, Edith Cowan University

Since the first mapping of the human genome there has been interest in understanding which genetic factors underpin performance in sport.

With the rise of genetic testing among athletes, it remains to be seen exactly how the world of elite sport will be affected.

Last year the Chinese Ministry of Science and Technology revealed China will use...

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Sarah Henderson wins her way back to parliament

  • Written by: Michelle Grattan, Professorial Fellow, University of Canberra

Former assistant minister Sarah Henderson, who lost her marginal seat of Corangamite at the election, will return to parliament after winning preselection for a Victorian Senate vacancy on Sunday.

She takes the spot left by former minister Mitch Fifield, who quit to become ambassador to the United Nations.

Henderson had the support of Prime Minister...

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Australia has met its renewable energy target. But hold off on the champagne

  • Written by: Dylan McConnell, Researcher at the Australian German Climate and Energy College, University of Melbourne
Australia has met its renewable energy target. But hold off on the champagneWind energy has played a major role in Australia's fulfilment of the renewable energy targetOlivier Hoslet/AAP

A wind farm project in Tasmania this week helped Australia reach something of a milestone, nudging it over the line to reach its renewable energy target.

The Clean Energy Regulator announced it had approved capacity from the 148.5 megawatt...

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More Articles …

  1. VIDEO: Michelle Grattan on the economy
  2. The air above Antarctica is suddenly getting warmer – here's what it means for Australia
  3. how Doctor Who shapes public attitudes to science
  4. New Zealand launches plan to revive the health of lakes and rivers
  5. two new five-year arts plans
  6. what home gardeners can learn from nature's rebirth after fire
  7. Locking up legally innocent people before their trial is straining Victoria’s prisons
  8. Can we heal teeth? The quest to repair tooth enamel, nature's crystal coat
  9. 50 years of the Kaldor Foundation
  10. Many sick and disabled people are refused permanent visas. We need compassion not discrimination
  11. lessons from stone – Indigenous thinking and the Law
  12. female jockeys are more prevalent, but still treated as outsiders
  13. a source of dangerous bacteria in remote communities' water supply
  14. 3 ways planners can defy the odds to promote good health for all of us
  15. NAPLAN tests are not tough enough for the level of maths students are studying
  16. Vital Signs. Sure, economic growth is low, but think about what's gone right
  17. When schmoozing the PM gets you a black eye
  18. Journalism is failing climate change
  19. Treasurer Josh Frydenberg on a slowing economy
  20. the truth about electric vehicle emissions
  21. With conventional wisdom, answers to our economic malaise are in short supply
  22. Trump trails leading Democrats by record margins, plus Brexit latest and the LNP leads in Queensland
  23. Tiny specks in space could be the key to finding martian life
  24. Relaxing pharmacy ownership rules could result in more chemist chains and poorer care
  25. Kids learn valuable life skills through rough-and-tumble play with their dads
  26. what exactly do musical conductors do?
  27. Thinking of seeing a psychologist? Here's how to choose the therapy best for you
  28. Indigenous people no longer have the legal right to say no to the Adani mine
  29. Apple iPhones could have been hacked for years – here's what to do about it
  30. Outgoing ASIO head hopes for greater public preparedness to defend Australian sovereignty
  31. Why we've the weakest economy since the global financial crisis, with few clear ways out
  32. Agriculture a likely stumbling block in free trade negotiations between NZ and EU
  33. why are some people affected by sleep paralysis?
  34. where it hit, where it's headed, and why it's so destructive
  35. why are so many musicals adapted from movies?
  36. Health and sustainability market could be worth $25 billion to Australian producers by 2030
  37. Yes, you can hold an Australian passport but not be a citizen – here's how
  38. this sea snake gathers oxygen through its forehead
  39. Nice try Mr Taylor, but Australia's gas exports don't help solve climate change
  40. why your backyard lawn doesn't help reduce carbon dioxide in the atmosphere
  41. there's little evidence PFAS exposure harms our health
  42. the year's best photos of landscapes and living things
  43. people in their 90s are Australia's fastest growing senior age group
  44. how new tech could allow effective, sustainable land sharing
  45. After 44 years of deficits, we've a current account surplus. What went so right?
  46. Morrison and Dutton block their ears and grit their teeth over Tamil family
  47. We don't know menopausal hormone therapy causes breast cancer, but the evidence continues to suggest a link
  48. why the New Zealand government needs to act cautiously but quickly
  49. Maxine Peake brings warmth and likeability to raw, bitter pain in a candid tale of IVF failure
  50. 3 ways to help sex offenders safely reintegrate back into the community

Business News

The strategic rise of Bali as Australia’s next essential healthcare support hub

As Australian healthcare providers grapple with unprecedented operational bottlenecks, a new nearshore model is quietly transforming patient care delivery. Forward-thinking organisations,  including...

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Cost Savings and Benefits of Using Used Pallets in Logistics

In today’s competitive logistics and supply chain industry, businesses are constantly looking for ways to reduce operational costs without compromising efficiency and reliability. One of the most prac...

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How Fulfilment Services in Australia Help Businesses Scale Efficiently

The growth of e-commerce and modern retail has transformed customer expectations. Consumers now expect fast shipping, accurate order processing, and seamless delivery experiences regardless of where...

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Practical Ways Australian Workplaces Can Reduce Operating Costs

Reducing business costs doesn’t always mean cutting staff, shrinking services or making the workplace feel bare-bones. In many cases, the smarter savings are hiding in everyday operations: the light...

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Executive Recruitment Solutions That Help Organisations Secure Exceptional Leaders

Leadership has a direct impact on organisational performance, employee engagement, strategic growth, and long-term success. Businesses operating in increasingly competitive environments require experi...

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Why A WooCommerce Website Designer Matters For Online Growth

Running an online store today requires more than simply listing products and waiting for customers to arrive. Businesses need a website that is fast, reliable, easy to navigate, and designed to suppor...

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Turning Your Empty Tables into Revenue

The rise of AI demand tools in hospitality, the EatClub–CommBank partnership, and seven trends reshaping Australian dining  A growing number of Australian venues are turning to AI-powered demand ma...

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High-Impact Dental Marketing Strategies That Are Driving Real Practice Growth Today

The landscape of dental practice growth in Australia has shifted dramatically over recent years. Standard, broad-spectrum advertising campaigns no longer yield the return on investment they once did. ...

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How Telematics Helps Australian Companies Improve Productivity

Operating a commercial fleet in Australia is a uniquely demanding endeavour. Between the sprawling urban sprawl of cities like Sydney and Melbourne and the immense, unforgiving stretches of the Outb...

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The Daily Magazine

Lighting Shop in Perth: How The Right Lighting Can Transform Your Home And Business

The right lighting can completely change the look, feel, and functionality of any space. Whether it ...

Traffic Light System Solutions For Safer And More Efficient Traffic Management

Modern cities and growing communities rely heavily on effective traffic management to ensure safety...

Gold Migration Lawyers in Liquidation: How the Closure Affects Your ART Appeal

If your appeal was with Gold Migration Lawyers, a recent change to how the Tribunal decides cases ...

The pressure cooker: life in urban Australia in 2026

Australian cities have always been demanding. Long commutes, rising housing costs, busy schedules a...

What Actually Makes a Good Criminal Lawyer in Melbourne

Most people only think about this question once. That is usually too late. Most people charged wi...

Why Working With A Chatswood Tutor Can Improve Academic Performance

Academic expectations continue increasing for students across primary school, high school, and senio...

Is It Worth Getting Solar Panels in Melbourne?

The real question is not whether solar works in Melbourne. It works. The question is what it is co...

How A Diploma Of Project Management Builds Practical Skills For Modern Work Environments

Developing the ability to plan, execute, and deliver outcomes efficiently is a key requirement in to...

How to Choose the Right Football for Every Level

Choosing a football may seem straightforward, but the right option depends on who will be using it a...