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the customer reviews most likely to influence purchasing decisions

  • Written by: Tom van Laer, Reader (Associate Professor) of Marketing, City, University of London
the customer reviews most likely to influence purchasing decisionsConsumer reviews have changed many an industry.Shutterstock

Whether you are booking a hotel room, choosing a restaurant, deciding on what movie to see or buying any number of things, it is likely you have read online reviews before making your decision.

What makes a consumer review persuasive, though? No matter how short, it tells a story in much...

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Debussy’s only opera, Pélleas and Mélisande

  • Written by: Madeline Roycroft, PhD candidate and tutor in music history, University of Melbourne
Debussy’s only opera, Pélleas and MélisandeSamuel Dundas and Siobhan Stagg in Victorian Opera's production of Pelléas and MélisandeJeff Busby

Claude Debussy’s Pélleas and Mélisande holds a unique place in the repertoire of turn-of-the-century France. For his only completed opera, Debussy rejected the musical and dramatic conventions of the genre, crafting a...

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Why police and prosecutors don't always disclose evidence in criminal trials

  • Written by: Jarryd Bartle, Sessional Lecturer in Criminal Law, RMIT University
Why police and prosecutors don't always disclose evidence in criminal trialsKeli Lane is serving an 18-year sentence for the 1996 murder of her infant daughter. Paul Miller/AAP

In the final episode of Exposed, the ABC documentary series on the conviction of Keli Lane, the fairness of her trial was called into question due to admitted flaws in the police investigation.

The Bridge of Hope Innocence Initiative, a group...

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More Articles …

  1. Guardian Australia's Katharine Murphy and former MP David Feeney on the digital disruption of media and politics
  2. New research shows how Australia's newsrooms are failing minority communities
  3. A fresh perspective on Tasmania, a terrible and beautiful place
  4. You can't 'erase' bad memories, but you can learn ways to cope with them
  5. Why block subjects might not be best for university student learning
  6. More 'bright' fast radio bursts revealed, but where do they all come from?
  7. The informal water markets of Bangalore are a view of the future
  8. Discrimination debate will distress many gay school students
  9. Ruddock report constrains, not expands, federal religious exemptions
  10. Politics podcast: The battle for Wentworth
  11. captains of the finance industry should take note
  12. Mobile apps might make you feel better about travelling alone, but they won't necessarily make you safer
  13. Six things you can do to get boys reading more
  14. The AFLW found instant success, but challenges remain for its long-term sustainability
  15. internees tell of life in our German detainment camps
  16. Australia moves to El Niño alert and the drought is likely to continue
  17. Five lifestyle changes to enhance your mood and mental health
  18. 'Just like home'. New survey finds most renters enjoy renting, although for many it's expensive
  19. How your birth date influences how well you do in school, and later in life
  20. As the High Court challenge to abortion clinic 'safe access zones' begins, there is much at stake
  21. Why you might be paying more for your airfare than the person seated next to you
  22. Labor's pay policy merely hints at helping low paid workers rather than actually doing it
  23. In Trustees, Belarus Free Theatre mercilessly demolishes Australia's cultural debate
  24. an excellent superhero film, perhaps best not experienced in 4DX
  25. Why people with dementia don't all behave the same
  26. it's very unlikely Roundup causes cancer
  27. The new Doctor Who picks up the chase with a pace as she crosses the gender barrier
  28. Watt questions being and perception but could have gone further
  29. New UN report outlines 'urgent, transformational' change needed to hold global warming to 1.5°C
  30. Australia has two decades to avoid the most damaging impacts of climate change
  31. The UN's 1.5°C special climate report at a glance
  32. A Melbourne-flavoured rendition of 16 Lovers Lane celebrates The Go-Betweens' stellar songs
  33. Deng Xiaoping's rise to power
  34. Indigenous people with disability have a double disadvantage and the NDIS can't handle that
  35. Cyclone season approacheth, but this year there's a twist
  36. Peer mentoring program shows promise for preventing African youth violence
  37. Starstruck charts a nation's transformation via a century of film stills
  38. Travelling overseas? What to do if a border agent demands access to your digital device
  39. VET needs support to rebuild its role in getting disadvantaged groups into education and work
  40. View from The Hill: The uncivil Mr Jones
  41. How volcanoes can lie about their age and what it means for us
  42. Phelps slumps to third in Wentworth; Trump's ratings up after fight over Kavanaugh
  43. How the switchover to daylight saving time affects our health
  44. The black wattle is a boon for Australians (and a pest everywhere else)
  45. How to stop workers being exploited in the gig economy
  46. The Japanese art of kintsugi and how it can help with defeat in sport
  47. Why everyone benefits from getting more three-year-olds into preschool
  48. Michelle Grattan on Labor's election focused policies and the government's new GST formula
  49. Daylight saving is not something for economists to lose sleep over
  50. Shorten's difficult dance on national security should not limit scrutiny of home affairs

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How Businesses Can Prepare for Unexpected Power Outages

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How Chatswood Tutoring Can Fit Into a Student’s Weekly Routine

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The Rise of Digital Marketplaces in the Australian Trade Sector

For decades, the Australian trade and construction sector operated almost entirely on word-of-mouth recommendations and local community networks. Small business owners typically relied on local newspa...

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How Immigration Lawyers Can Help

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How Industrial Drying Equipment Supports Efficient Processing

Many industrial processes require moisture to be removed from compressed air, products or process materials before they move to the next stage. Excess moisture can affect equipment performance, produc...

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Practical Ways a Whiteboard Can Improve Workplace Communication

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Designing Eco-Friendly Custom Water Bottles for Your Next Event

The Evolution of Sustainable Event Merchandise Event planning has undergone a massive transformation over the last decade. Gone are the days when organizers could hand out cheap, single use plastic...

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Why Choosing a Professional Florist Melbourne Makes Flower Delivery Impactful

Flowers have a great power to speak when humans cannot express their feelings with right words. Flowers are the best gifts when you are celebrating a birthday or welcoming a newborn child into your fa...

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The Business Case for Choosing Australian Fabricators Over Imported Alternatives

For a long time, you might have defaulted to overseas suppliers when sourcing fabricated metal components for a project. The unit price was lower on paper, and the maths seemed straightforward. That...

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The Daily Magazine

How Non-Competitive Sports Programs Benefit Early Childhood Development

Australia is known globally as a sporting nation, yet recent statistics paint a surprisingly differe...

The Hidden Health Impacts of Digital Screens on Developing Eyes

Modern Australian childhood is undeniably intertwined with technology. From educational tablets in p...

GRC Consulting and Cyber Security Consulting for Businesses

Businesses face risks such as ransomware attacks, data breaches, violations of regulatory standards ...

How to Set a Budget Before Bidding at Auction

Placing a bid at an online art auction is an exciting way to discover rare paintings, home content...

Does a Modern James Bond Exist?

Image Credit: MysteryShot What the Movies Get Right About Private Investigators There are a few mov...

How Australian Businesses Can Effectively Manage Tax Audits and Disputes

Managing a small business in Australia is inherently challenging, but recent shifts in regulatory ...

From Coastal Calm to Classic Comfort: The Right Carpet for Every Style of Home

Carpet is often chosen near the end of a room makeover, after the walls, furniture, and lighting h...

How to Add a Heart to a Photo in Seconds

Visual storytelling has rapidly evolved in the digital age, transforming how we share our daily expe...

Why Small-Denomination Physical Gold is Becoming the Ultimate Defensive Asset

In a landscape of lingering macroeconomic uncertainty and rising domestic living costs, everyday i...