(Carbondale, Colo.) July 14, 2015—Backbone Media, the country’s leading active lifestyle agency, has bolstered its public relations team with the addition of longtime outdoor industry professional Eric “Hende” Henderson as senior PR account manager. Henderson, a hard-charging marketer and skier, joins the Backbone team from Salewa North America, where he worked as communications manager.

“Hende is one of the most well-liked and highly regarded PR pros around,” states Backbone Media founding partner Penn Newhard. “We’ve known and respected Hende for many years and we’re really excited he is joining our team.”

Prior to his time with Salewa, Henderson spent over five years as a public relations account manager at Denny, Ink in Jackson, Wyoming. He is an AMGA-certified ski guide who has worked as a heli guide and operations director for Valdez Heli-Ski Guides in Alaska, and as the lead guide for Jackson Hole Mountain Resort. Henderson is also a classically trained chef who produced large-scale dinners and events at Blue Flax Farm in Victor, Idaho.

“Backbone represents best-in-class brands and I’m looking forward to a challenging and rewarding work environment with an agency I’ve long held in high regard,” states Henderson. “I’m jumping right in at ICAST in Orlando, Florida, this week and am excited to connect with my network of media friends at Outdoor Retailer in August.”

Henderson will work in Backbone’s growing Denver office. He lives in Boulder with his wife and three children.

About Backbone Media: Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 16 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands as well as tourism destinations around the world. Backbone has offices in Carbondale and in Denver, Colorado, and Jackson, Wyoming.