CHICAGO – October 7, 2015 –Insights in Marketing (IIM), a research based marketing consultancy that helps clients develop the most complete picture of their target audience, is proud to announce The 2015 Insights in Marketing Scholarship. IIM will honor one U.S. college student studying marketing, business or communications with a $1,200 scholarship.

Brian Fletcher, VP of consulting services with IIM, says he’s excited for the opportunity to help someone pay for their education, and says it’s also a great opportunity for IIM to learn from a younger mind. “We are thrilled to have the opportunity to help pave someone’s educational path,” says Fletcher. “At the same time, we’re eager to learn from that college student, and gain marketing insights from the next generation.”

To apply for the scholarship, Fletcher says candidates simply need to write a 600-word essay describing a marketing or advertising campaign they admire. He adds the following details: “How would you completely describe the target audience for the campaign? How do you think this target audience informed the brand’s choice of messaging?” Submissions will be judged based on creativity of concept/originality of idea, execution/attention to detail, thoroughness and demonstration of the candidate’s interest in marketing.

The staff at Insights in Marketing believe people are more than just their demographics, attitudes and behavioral traits. IIM knows that people have depth and dimension and that in order for marketers to truly build emotional and lasting connections with their target audiences they need to get below the surface and uncover this depth and dimension. For the past two decades, IIM has been providing clients with the most complete picture of their target audiences, including what people can and can't tell you about who they are and why they do what they do. 

This scholarship is open to any college student or incoming freshman with a GPA of 2.5 or higher on a 4.0 scale. To apply for the scholarship, submit the essay as an attachment by December 31, 2015 at midnight to scholarship@insightsinmarketing.com.

To learn more about The 2015 Insights in Marketing Scholarship, please visit http://www.insightsinmarketing.com.

About Insights in Marketing, LLC

Insights in Marketing (IIM) is a research-based marketing consultancy that helps clients develop the most complete picture of their target audience so they can build emotional and lasting connections with them. IIM tackles a variety of key business challenges that keep clients up at night – better understanding consumer & shopper targets, optimizing brand strategy & positioning, elevating messaging and communication and innovating with impact. IIM’s research methodologies include in-person qualitative, online and mobile qualitative, quantitative and a mixed method or hybrid research. For more information about IIM, visit the IIM website, blog, LinkedIn, Facebook page and Twitter feed.

###