(STEAMBOAT SPRINGS, Colo.) October 12, 2015—Honey Stinger, the leading manufacturer of honey-based nutritional products, announces that its Hive Grassroots Program is now open and accepting applications for the 2015-16 season. Back for its 10th season, the Hive program supports professional and amateur athletes and teams with discounted Honey Stinger products and merchandise.

“Our Hive athletes are some of our most important brand ambassadors,” says Honey Stinger marketing director, Len Zanni. “We’re proud to fuel committed individuals and teams who are pushing themselves to be better every day and making a difference in their communities,”

Last year, nearly 1,400 athletes and 250 teams participated in the Hive program.

Those interested in Hive sponsorship may apply via an online form on the Honey Stinger website. In addition, Honey Stinger is also accepting applications on the digital sports platform, Hookit. Honey Stinger partnered with Hookit earlier this year to grow the Hive program and recruit influential athletes across a wide spectrum of sports, from cycling to motocross.

About Honey Stinger

Located in Steamboat Springs, Colo., Honey Stinger makes convenient, nutritious and great tasting honey-based foods including Energy Bars, Protein Bars, Organic Energy Gels, Organic Waffles, Organic Chews, and now Kids’ Organic Waffles and Chews. Fueling some of the country's top cyclists, runners, triathletes and teams, Honey Stinger products may be found at specialty sporting goods retailers, natural food grocers and www.honeystinger.com.