Laguna Niguel, CA [July 6, 2015] – Fuse Alliance, a member-owned organization of professional, commercial flooring contractors, is pleased to announce that Kevin Sergenian has joined the Fuse Alliance leadership team. A seasoned flooring industry veteran, Sergenian will focus on increasing Fuse Alliance’s exposure in the real estate development market, building out this segment of Fuse Commercial’s business. Fuse Commercial, the organization’s highly successful national contracting initiative specializing in senior living, retail and hospitality flooring installations across the continental U.S. and Canada.

“We are thrilled to have Kevin on board and offer new insights to the commercial real estate market,” said Geoff Gordon, executive director of Fuse Alliance. “The addition of Kevin to our leadership team represents our commitment to growing our Fuse Commercial business while strengthening relationships between our member businesses and our commercial real estate customers.”

Sergenian brings over 30 years of service in the specified commercial flooring industry to this role. Prior to joining Fuse Alliance, Sergenian was most recently Director of Corporate Sales at Bentley Mills. Sergenian has held leadership roles at other key flooring companies such as Global Accounts Manager at Mohawk Industries, Vice President of Sales at Beaulieu Group and Shaw Industries, and Director of Sales at J&J Invision. Sergenian’s new role at Fuse Alliance will be focused on developing the next generation in the commercial real estate segment and end use customers.

About Fuse Alliance

Fuse Alliance is a member-owned organization of professional, commercial flooring contractors. With more than 70 companies in over 140 locations across the United States and Canada, the organization’s member businesses represent approximately $1.2 billion in sales and services. Fuse Alliance is made up of a unique network of flooring experts with a combined experience that spans across flooring product knowledge, installation expertise, and a keen understanding of meeting the environmental requirements of today’s market. Fuse Alliance’s governing body is an executive Board of Directors made up of 12 member business owners. Through its member network, Fuse Alliance is dedicated to serving the North American market and member businesses can be found throughout the United States and Canada.

www.fusealliance.com