Kalibrate retail network planning excellence will inform new site builds and optimize volume performance at existing sites

MANCHESTER, UK (July 07, 2015) – Kalibrate, the experts in global fuel and convenience retail, announced today that COPEC S.A. has again chosen Kalibrate location intelligence solutions to drive strategy in 500 sites across Chile. COPEC manages the most extensive network of fuel stations in Chile and has used Kalibrate retail network planning tools for more than 20 years in the Santiago metropolitan area. Now the prescriptive analytics and unmatched market intelligence available through Kalibrate’s most advanced retail network planning solution will inform strategies across the country.

Rodrigo Guerrero, responsible for Network Planning COPEC Chile, said, “Kalibrate has a worldwide history of success. Their retail network planning tools have proven to be robust, giving us confidence about how and where to invest. They understand the business and they have the expertise. This allows us to trust in their solutions." 

“Kalibrate and COPEC have been loyal partners for years. We’ve grown together—our solutions and their network. We look forward to being a part of their success for years to come,” said Bob Stein, president and CEO of Kalibrate. 

Kalibrate’s location intelligence solutions will help COPEC plan the most favorable site investments several years into the future. Location intelligence also continues to inform optimized volume performance at existing sites, measuring and mitigating volume loss due to competitor site actions. Kalibrate’s Spanish speaking Client Success team will also continue to be an ongoing source of consultative support and industry expertise.

ABOUT COPEC S.A.

Compañía de Petróleos de Chile S.A. (Copec) was established in 1934 to market and distribute fuels for domestic and industrial use in Chile. Copec has the most extensive service station network in Chile with 622 sales points from Arica to Puerto Williams, 79 Pronto convenience stores and 234 Punto outlets. Copec has a commercial strategy based on efficient logistics, modern management, rigorous selection of locations, service quality, and comprehensive solutions for customers which, in addition to its strong brand and ongoing product and service innovation, enables the company to consolidate its leadership and strengthen customer loyalty and frequency.

ABOUT KALIBRATE

For over 20 years, Kalibrate has advised fuel and convenience retailers throughout the world on how to be best-in-class operators in the fast changing marketplace. Kalibrate’s global footprint and local presence are the result of a merger between two market leaders: KSS Fuels, the forerunner in fuel pricing automation, and MPSI, recognized leaders of retail location intelligence. Clients gain fuller visibility, truer insight and more effective control over what matters most—what Kalibrate calls Your Adaptive Edge™. Headquartered in Manchester, United Kingdom and Florham Park, New Jersey, Kalibrate has centers of excellence in Mumbai, India; Tulsa, Oklahoma; and Melbourne, Australia as well as offices in 10 other countries. For more information, visit kalibrate.com.

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