Sandy, Utah (Aug. 3, 2015) – Reynolds Cycling has announced a new wheel trade in program. The program invites consumers to bring in any set of wheels to a Reynolds Authorized Dealer and receive a $250 dollar discount on the purchase of any new, in-stock set of Reynolds wheels.

Bike standards and specs are ever evolving and often people are left with wheels that are either obsolete or not worth retrofitting. The program gives a no-strings-attached option to trade them in toward the purchase of wheels they can enjoy.

“We realize that our industry sometimes changes the rules on people, and that can have a negative impact on equipment choices,” said Reynolds’ domestic sales manager, Tom Gosselin. “We’re hoping that by extending this offer to people, we can help them out and get them rolling on a nice, new set of wheels. And if we can help them clear some clutter out of the garage, too, then even better.”

The Reynolds wheel trade in program starts immediately and will run through August and September.

Find a local Reynolds dealer at http://www.reynoldscycling.com/reynolds/dealer-locator.

About Reynolds Cycling:

Reynolds Cycling engineers and manufactures premium carbon composite and alloy bicycle wheels sold in more than 48 countries worldwide. Reynolds has an unwavering dedication to innovation and quality, housing a state-of-the-art engineering and testing studio, sourcing only the highest quality materials, and maintaining ownership of a dedicated manufacturing facility. A pioneer in composite design, Reynolds brought the first all-carbon fork to market. Two decades later, Reynolds Cycling remains committed to making the best, lightest and fastest wheels available, proven both in the lab and under the saddles of the world's top cyclists and triathletes. For more information, visit reynoldscycling.com.

Media Contact:

Marjory ElwellVerde Brand CommunicationsMarjory@verdepr.com970.259.3555