Pearl Izumi Donates Percentage of Money Raised on Coffee Sales to Kids Running America

Media Contact:Lauren FallertVerde Brand Communicationslfallert@verdepr.com970-259-3555

LOUISVILLE, Colo. (August 3, 2015)—Pearl Izumi, maker of ride, run and triathlon performance apparel and footwear, will donate $8.00 from every bag sold of their Runner’s High coffee to Kids Running America. This 12oz bag of coffee is locally roasted at Bittersweet Café in Louisville, Colo., down the road from where Pearl Izumi’s headquarters are located.

Runner’s High Coffee boasts a dark and delectable Papua New Guinea bean. Donations will be made to help combat childhood obesity by encouraging kids to get out, get active and get running.

“We are very appreciative of Pearl Izumi’s generous donation to Kids Running America with their coffee sales and their continued support and passion for empowering kids towards a healthy future,” said Kerry Vargo, Executive Director at Kids Running America.

“I love the roast and blend that Bittersweet Café came up with for our Runner’s High Coffee, not only is it delicious but I love that we can help inspire new young runners with the proceeds.” said Emelie Ortiz, Run Marketing Manager at Pearl Izumi. “We are happy to give back to an organization doing so much to bring awareness to the childhood obesity that exists in the United States.”

Runner’s High coffee is currently available for purchase for $16.99 USD on the Pearl Izumi website, shop.pearlizumi.com.

About Pearl Izumi

For over 60 years, Pearl Izumi has been evolving and revolutionizing the design and manufacture of performance apparel and footwear for athletes who depend on uncompromising gear. Pearl Izumi products empower runners, riders and triathletes to be faster, more comfortable and to perform better 365 days of the year. In 2014, Pearl Izumi rooted its new world headquarters in the Colorado Front Range where it embraces strong influence, both culturally and structurally, from its Japanese heritage.

Kids Running America

Kids Running America (KRA), a 501 (c) (3) is dedicated to preventing and reducing childhood obesity in America's school age children by increasing their physical activity level through our unique incremental running programs.