Media Contact:Julie EvansVerde Brand Communicationsjulie@verdepr.com970.259.3555     

Solana Beach, Calif. (August 25, 2015) – Selk’bag USA, Inc., the company responsible for melding the functionality of a sleeping bag into a wearable silhouette, is announcing the next generation of its popular designs through the launch of a Kickstarter campaign to fund new technological enhancements, making the sleep suits better than ever.

Selk’bag’s Marvel^TM bags that resemble iconic superheroes quickly became a cornerstone of the brand, which was evident after the first production of the line sold out within three weeks of its launch. Immediately, customers were in the market for Marvel^TM bags in kid sizes. Selk’bag’s new Kickstarter campaign will coincide with the launch of its new line of Marvel^TM youth bags in mid-September.

Selk’bag continues to elevate the way the world experiences adventure with the announcement of its most ambitious project and latest generation of Selk’bag. The improved technology and design gives consumers more of what they want: exceptionally comfortable warmth and even greater freedom of movement.

This is accomplished with four major product enhancements:

·      Removable booties on all models

·      Kangaroo-pouch hand pockets

·      A more anatomical fit for more comfort

·      Improved materials for performance

To help launch the new developments and design, Selk’bag is launching a 30-day Kickstarter campaign. Visit the Selk’bag Kickstarter page to learn more about:

·      The next generation of Selk’bag Sleepwear Systems

·      Backer rewards, including special pricing on Marvel^TM by Selk’bag and the entire line of new Selk’bag 5G products

·      Upcoming product launches

·      The history and inspiration behind Selk’bag

“With this campaign, we hope to change the face of adventure, by changing how consumers approach warmth and sleep in the outdoors,” says Philip Benson, President of Selk’bag USA. “This campaign marks the beginning of a series of new product launches over the next nine months as we prepare to introduce three additional projects including a children’s superhero line, hunting and military bags, and a new, incredible license.” 

For more information about the Selk’bag campaign and how you can support the next generation of outdoor Sleepwear Systems, visit the Selk’bag Kickstarter page HERE.

About Selk’bag USA, Inc.

Selk’bag USA, Inc. is a subsidiary of Musuchouse Ltda. of Santiago, Chile, a certified B-Corporation. Formed in 2013, Selk’bag USA, Inc. is the exclusive source for Selk’bag® brand products in North America. The Selk’bag®, named for the lost Selk’nam natives of Tierra del Fuego, Chile, continues to be the most innovative Sleepwear System available today. Originally created by Rodrigo Alonso of Musuchouse in 2006, the Selk’bag® Sleepwear System has won numerous awards including being named an ISPO Brand New Award finalist in 2007. More information including a download of our latest catalog is available on the Selk’bag® website at www.SelkbagUSA.com.