The report “Taiwan Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company - Forecast (2015 - 2020)″, defines and segments the I Taiwan Professional Hair Care Market with an analysis and forecast of the market size.

Browse Market Data Tables, Figures spread through 51 pages and in-depth TOC on “Taiwan Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company - Forecast (2015 - 2020)”.

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Professional hair care products are used by professionals/stylists for various hair services in the salon. These products are sold over the salon counter and also through retail stores such as specialty beauty stores, pharmacy stores, online and others. Professional hair care products market is segmented on the basis of services provided in salons such as coloring, shampoo & conditioners, perming & straightening and styling. The professional hair care product market in Taiwan is estimated to grow at a CAGR of 1.5% to reach $144.5m by 2020.

Taiwan has a mosaic culture and is influenced mostly by the Japanese trends. Around 78 % of the population in Taiwan is urbanised. Improved living standards and income along with changes in consumption patterns over the last several decades in Taiwan have given rise to a lucrative market for the professional hair care products. In Taiwan, the average median age is 37 years because of which the market for anti-ageing products is projecting a huge growth potential. Higher disposable income has created demand for sophisticated professional hair care services. Beauty bloggers and websites have been educating consumers on upcoming product lines and brands. Furthermore, in this highly developed Taiwanese economy, youngsters keep themselves updated on new hair styling trends through smartphones.

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Shampoo and conditioning products occupy the largest share of the market, followed by the hair coloring segment. Consumers are highly concerned about the ingredients used and effects of chemical intensive products. Companies are striving to exploit this new trend by launching innovative natural and organic product lines. Use of Keratin treatment, Argan oil, Morocccan oil and organic shampoos is increasing significantly in Taiwanese market. Take home sales of organic products is estimated to surge due to marketers’ push and growing consumer awareness.

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Following are the top 5 players/companies offering professional hair care products in Taiwan:

·         L’Oreal Group

·         Kao Corporation

·         Procter & Gamble Co.

·         Henkel AG & CO

·         Takara Belmont Co

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L’Oreal Group was the market leader in Taiwan professional hair care products in 2014. The industry is very competitive and highly fragmented due to the presence of large number of brands. Paul Mitchell, Aveda, Mucota, Moltobene, Kevin Murphy and Shiseido are the other major international brands present in Taiwan. Top 5 companies account for around 35% of the market share in terms of revenue. In Taiwan, cosmetics products incur low duty. Hence, international brands such as L’Oreal, Goldwell, Aveda, Schwarzkopf and Shiseido cater to the market through imports. There are many regional dominant brands also especially Japanese having their presence in Taiwan.

Related Reports:

1) Hong Kong Professional Hair Care Market: by Categories (Coloring, Perming & Straightening,     Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company -       Forecast     (2015-2020)     http://industryarc.com/Report/7404/hong-kong-professional-hair-care-market-report.html

2) China Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo &      Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company - Forecast (2015 -       2020)     http://industryarc.com/Report/7400/china-professional-hair-care-market-report.html

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