Boulder, Colo. (December 8, 2015) — Boulder-based BOCO Gear pledges to protect the places we play by becoming the newest member of The Conservation Alliance.

Through this new partnership, BOCO Gear will support The Conservation Alliance’s mission to protect and preserve North America’s last wild spaces. With the help of Alliance member companies, the organization has helped protect 44 million acres, 2,945 river miles, removed or halted 26 dams, purchased 10 climbing areas and designated five marine reserves.

“The Conservation Alliance has been an organization that continues to make great strides in protecting the wild places where we love to play,” said Kay Martin, President of BOCO Gear. “In joining the Alliance, we can combine our efforts and have a more significant impact on protecting these beautiful areas for future generations.”

“We are thrilled to welcome BOCO Gear to our list of members; companies working hard to protect the places where their employees and customers recreate. BOCO Gear will play an important role in our grantee selection and conservation advocacy,” said John Sterling, Executive Director of The Conservation Alliance.

For additional information, please visit bocogear.com. And for information on The Conservation Alliance, please visit www.conservationalliance.com.

About BOCO GearWith a heritage of over 25 years in technical performance apparel and headwear experience, BOCO Gear was born on the trails, roads, fields and foothills of Boulder, Colorado. The company was launched with an initiative to offer higher quality and more functional headwear than the market offered. In their first year BOCO Gear changed the technical headwear landscape overnight by launching the 360 visor™ an elastic back performance visor that can be customized 360 degrees and went on to originate highly functional on trend headwear styles, including the extremely popular Technical Trucker® hat. BOCO Gear also offers fully custom branded performance hats, visors, beanies, headbands, baseball hats and other gear for endurance and fitness brands and teams worldwide. To learn more about BOCO or to view their entire collection visit www.bocogear.com.

About The Conservation AllianceThe Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment. 

Since its inception in 1989, the Alliance has contributed close to $16 million to grassroots conservation groups. Alliance funding has helped save more than 44 million acres of wildlands; protect 2,945 miles of rivers; stop or remove 26 dams; designate five marine reserves; and purchase 10 climbing areas.

For complete information on The Conservation Alliance, please visit: www.conservationalliance.com.

Media Contact: Julie Evans | Verde Brand Communications | julie@verdepr.com