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how offline businesses are learning from Google to improve profits

  • Written by: Mark Sanderson, Professor of Information Retrieval, RMIT University
how offline businesses are learning from Google to improve profitsEvery time you access an internet site or app, you could be an unwitting subject of an A/B test.Shutterstock

The market testing that helped give us the Google search we know today is being emulated by industries from hospitality to manufacturing to help better focus their products and services and meet customer needs. So what did Google do?

If you...

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Getting clean drinking water into remote Indigenous communities means overcoming city thinking

  • Written by: Nina Lansbury Hall, Lecturer, Environmental Health Unit, School of Public Health, The University of Queensland
Getting clean drinking water into remote Indigenous communities means overcoming city thinkingWallace Rockhole, NT. Nina Hall, Author provided

Many people in Australia do not have access to safe drinking water. It’s particularly difficult in Indigenous communities because they are small, remote and challenged by additional issues to secure essential power and water services. To make sure everyone has access to safe drinking water,...

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your guide to the 2018 election health promises

  • Written by: Vijaya Sundararajan, Professor and Head of Department, Public Health, La Trobe University
your guide to the 2018 election health promisesThere are major differences – plus a few similarities – between the health promises from Labor, the Coalition and the Greens.rawpixel/unsplash

With health care spending accounting for 30% of the Victorian budget, or A$20 billion, health is a major policy area for the Victorian election on Saturday.

While the Commonwealth pays for...

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Labor's worst polls since Turnbull; chaos likely in Victorian upper house

  • Written by: Adrian Beaumont, Honorary Associate, School of Mathematics and Statistics, University of Melbourne
Labor's worst polls since Turnbull; chaos likely in Victorian upper houseThis week's Fairfax-Ipsos poll gives Labor a 52-48 lead over the government, the best result for the Coalition since Scott Morrison became PM.AAP/Dan Peled

This week’s Fairfax Ipsos poll, conducted November 14-17 from a sample of 1,200, gave Labor just a 52-48 lead, a three-point gain for the Coalition since October. Primary votes were 37%...

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More Articles …

  1. public housing tenants fight for their place in the city
  2. Bainimarama wins again in Fiji, helped by muzzling the media, unions and the church
  3. Indonesia matters to us, and always has. Why the relationship will survive Morrison's Jerusalem thought bubble
  4. Are short prime ministerships the new normal?
  5. how to ensure we value wildlife properly
  6. Australian prime minister foreshadows cut to 'migration settings'
  7. As tensions ratchet up between China and the US, Australia risks being caught in the crossfire
  8. women 'over-invest' in workplace capabilities
  9. Women targeted with $109 million to promote "economic security"
  10. Insurance is unaffordable for some, but it's middle Australia that is underinsured
  11. Toppling bankers can be satisfying, but it's not enough to heal a sick culture
  12. busting a common wellness myth
  13. Euripides’ Medea and her terrible revenge against the patriarchy
  14. Your riding position can give you an advantage in a road cycling sprint
  15. What about a Jerusalem consulate as a Morrison escape hatch?
  16. Lowy Institute's Jonathan Pryke on APEC 2018
  17. Rock Bang is a highly charged fusion of music, theatre, and circus
  18. After APEC, US-China tensions leave 'cooperation' in the cold
  19. why women get PMS and why some are more affected
  20. How do remote controls work?
  21. One year on from Royal Commission findings on Northern Territory child detention: what has changed?
  22. that spiny tongue does more than keep a cat well groomed
  23. the scandals, sloganeering and key issues to watch
  24. Violence towards women in the video game Red Dead Redemption 2 evokes toxic masculinity
  25. Rethinking what it means to be Australian through art
  26. How to talk to your child about their school report
  27. anti-fungal creams or tablets don't always work for vaginal itch
  28. For Mobility as a Service (MaaS) to solve our transport woes, some things need to change
  29. Why predicting the weather and climate is even harder for Australia’s rainy northern neighbours
  30. The royal commission is about to grill the chiefs of the big four banks. Here's why soon they mightn't exist
  31. Confiscate their super. If it works for sports stars, it could work for bankers
  32. Shorten would need non-Green crossbench to pass bills in Senate: Australia Institute
  33. 47% say prioritise cutting power bills: Ipsos
  34. The Brexit mess could lead to a break-up of a no longer United Kingdom
  35. It's the right time to review the world's chemical weapons convention
  36. Logging must stop in Melbourne's biggest water supply catchment
  37. How digital media blur the border between Australia and China
  38. do hangover cures actually work?
  39. Evidence of aliens? What to make of research and reporting on 'Oumuamua, our visitor from space
  40. Frydenberg lashes out at Malaysia's prime minister for anti-Semitism
  41. Labor's two-step plan for a vote on becoming a republic has some precedents
  42. Will an ambitious Chinese-built rail line through the Himalayas lead to a debt trap for Nepal?
  43. Man who burnt his wife alive gets at least 27 years' jail, but not life
  44. Government to provide more funds for prosecuting bank crime
  45. Omega-3 supplements in pregnancy reduce the risk of premature birth
  46. Why you like coffee, and I choose tea – it's in the genes
  47. bad for them and the planet
  48. turning up the level of civilisation
  49. How Australia's NRA-inspired gun lobby is trying to chip away at gun control laws, state by state
  50. A tip for bankers ahead of the royal commission: be more like doctors

Business News

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When Should You Speak to a Lawyer About a Legal Issue?

Legal issues can begin with a simple question, then become harder to manage once formal steps are involved. Many people wait until a matter feels urgent before seeking guidance, even though earlier ...

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The strategic rise of Bali as Australia’s next essential healthcare support hub

As Australian healthcare providers grapple with unprecedented operational bottlenecks, a new nearshore model is quietly transforming patient care delivery. Forward-thinking organisations,  including...

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Cost Savings and Benefits of Using Used Pallets in Logistics

In today’s competitive logistics and supply chain industry, businesses are constantly looking for ways to reduce operational costs without compromising efficiency and reliability. One of the most prac...

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How Fulfilment Services in Australia Help Businesses Scale Efficiently

The growth of e-commerce and modern retail has transformed customer expectations. Consumers now expect fast shipping, accurate order processing, and seamless delivery experiences regardless of where...

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Practical Ways Australian Workplaces Can Reduce Operating Costs

Reducing business costs doesn’t always mean cutting staff, shrinking services or making the workplace feel bare-bones. In many cases, the smarter savings are hiding in everyday operations: the light...

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Executive Recruitment Solutions That Help Organisations Secure Exceptional Leaders

Leadership has a direct impact on organisational performance, employee engagement, strategic growth, and long-term success. Businesses operating in increasingly competitive environments require experi...

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Why A WooCommerce Website Designer Matters For Online Growth

Running an online store today requires more than simply listing products and waiting for customers to arrive. Businesses need a website that is fast, reliable, easy to navigate, and designed to suppor...

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Turning Your Empty Tables into Revenue

The rise of AI demand tools in hospitality, the EatClub–CommBank partnership, and seven trends reshaping Australian dining  A growing number of Australian venues are turning to AI-powered demand mana...

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The Daily Magazine

DIY Rodent Control Vs Professional Help: When Is It Time To Call The Experts?

Rodents are one of the most frustrating pest problems for Australian property owners. Rats and mic...

Lighting Shop in Perth: How The Right Lighting Can Transform Your Home And Business

The right lighting can completely change the look, feel, and functionality of any space. Whether it ...

Traffic Light System Solutions For Safer And More Efficient Traffic Management

Modern cities and growing communities rely heavily on effective traffic management to ensure safety...

Gold Migration Lawyers in Liquidation: How the Closure Affects Your ART Appeal

If your appeal was with Gold Migration Lawyers, a recent change to how the Tribunal decides cases ...

The pressure cooker: life in urban Australia in 2026

Australian cities have always been demanding. Long commutes, rising housing costs, busy schedules a...

What Actually Makes a Good Criminal Lawyer in Melbourne

Most people only think about this question once. That is usually too late. Most people charged wi...

Why Working With A Chatswood Tutor Can Improve Academic Performance

Academic expectations continue increasing for students across primary school, high school, and senio...

Is It Worth Getting Solar Panels in Melbourne?

The real question is not whether solar works in Melbourne. It works. The question is what it is co...

How A Diploma Of Project Management Builds Practical Skills For Modern Work Environments

Developing the ability to plan, execute, and deliver outcomes efficiently is a key requirement in to...