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how offline businesses are learning from Google to improve profits

  • Written by: Mark Sanderson, Professor of Information Retrieval, RMIT University
how offline businesses are learning from Google to improve profitsEvery time you access an internet site or app, you could be an unwitting subject of an A/B test.Shutterstock

The market testing that helped give us the Google search we know today is being emulated by industries from hospitality to manufacturing to help better focus their products and services and meet customer needs. So what did Google do?

If you...

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Getting clean drinking water into remote Indigenous communities means overcoming city thinking

  • Written by: Nina Lansbury Hall, Lecturer, Environmental Health Unit, School of Public Health, The University of Queensland
Getting clean drinking water into remote Indigenous communities means overcoming city thinkingWallace Rockhole, NT. Nina Hall, Author provided

Many people in Australia do not have access to safe drinking water. It’s particularly difficult in Indigenous communities because they are small, remote and challenged by additional issues to secure essential power and water services. To make sure everyone has access to safe drinking water,...

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your guide to the 2018 election health promises

  • Written by: Vijaya Sundararajan, Professor and Head of Department, Public Health, La Trobe University
your guide to the 2018 election health promisesThere are major differences – plus a few similarities – between the health promises from Labor, the Coalition and the Greens.rawpixel/unsplash

With health care spending accounting for 30% of the Victorian budget, or A$20 billion, health is a major policy area for the Victorian election on Saturday.

While the Commonwealth pays for...

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Labor's worst polls since Turnbull; chaos likely in Victorian upper house

  • Written by: Adrian Beaumont, Honorary Associate, School of Mathematics and Statistics, University of Melbourne
Labor's worst polls since Turnbull; chaos likely in Victorian upper houseThis week's Fairfax-Ipsos poll gives Labor a 52-48 lead over the government, the best result for the Coalition since Scott Morrison became PM.AAP/Dan Peled

This week’s Fairfax Ipsos poll, conducted November 14-17 from a sample of 1,200, gave Labor just a 52-48 lead, a three-point gain for the Coalition since October. Primary votes were 37%...

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More Articles …

  1. public housing tenants fight for their place in the city
  2. Bainimarama wins again in Fiji, helped by muzzling the media, unions and the church
  3. Indonesia matters to us, and always has. Why the relationship will survive Morrison's Jerusalem thought bubble
  4. Are short prime ministerships the new normal?
  5. how to ensure we value wildlife properly
  6. Australian prime minister foreshadows cut to 'migration settings'
  7. As tensions ratchet up between China and the US, Australia risks being caught in the crossfire
  8. women 'over-invest' in workplace capabilities
  9. Women targeted with $109 million to promote "economic security"
  10. Insurance is unaffordable for some, but it's middle Australia that is underinsured
  11. Toppling bankers can be satisfying, but it's not enough to heal a sick culture
  12. busting a common wellness myth
  13. Euripides’ Medea and her terrible revenge against the patriarchy
  14. Your riding position can give you an advantage in a road cycling sprint
  15. What about a Jerusalem consulate as a Morrison escape hatch?
  16. Lowy Institute's Jonathan Pryke on APEC 2018
  17. Rock Bang is a highly charged fusion of music, theatre, and circus
  18. After APEC, US-China tensions leave 'cooperation' in the cold
  19. why women get PMS and why some are more affected
  20. How do remote controls work?
  21. One year on from Royal Commission findings on Northern Territory child detention: what has changed?
  22. that spiny tongue does more than keep a cat well groomed
  23. the scandals, sloganeering and key issues to watch
  24. Violence towards women in the video game Red Dead Redemption 2 evokes toxic masculinity
  25. Rethinking what it means to be Australian through art
  26. How to talk to your child about their school report
  27. anti-fungal creams or tablets don't always work for vaginal itch
  28. For Mobility as a Service (MaaS) to solve our transport woes, some things need to change
  29. Why predicting the weather and climate is even harder for Australia’s rainy northern neighbours
  30. The royal commission is about to grill the chiefs of the big four banks. Here's why soon they mightn't exist
  31. Confiscate their super. If it works for sports stars, it could work for bankers
  32. Shorten would need non-Green crossbench to pass bills in Senate: Australia Institute
  33. 47% say prioritise cutting power bills: Ipsos
  34. The Brexit mess could lead to a break-up of a no longer United Kingdom
  35. It's the right time to review the world's chemical weapons convention
  36. Logging must stop in Melbourne's biggest water supply catchment
  37. How digital media blur the border between Australia and China
  38. do hangover cures actually work?
  39. Evidence of aliens? What to make of research and reporting on 'Oumuamua, our visitor from space
  40. Frydenberg lashes out at Malaysia's prime minister for anti-Semitism
  41. Labor's two-step plan for a vote on becoming a republic has some precedents
  42. Will an ambitious Chinese-built rail line through the Himalayas lead to a debt trap for Nepal?
  43. Man who burnt his wife alive gets at least 27 years' jail, but not life
  44. Government to provide more funds for prosecuting bank crime
  45. Omega-3 supplements in pregnancy reduce the risk of premature birth
  46. Why you like coffee, and I choose tea – it's in the genes
  47. bad for them and the planet
  48. turning up the level of civilisation
  49. How Australia's NRA-inspired gun lobby is trying to chip away at gun control laws, state by state
  50. A tip for bankers ahead of the royal commission: be more like doctors

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Power failures can occur quickly. The supply may be interrupted by bad weather, issues with the electricity network, damaged equipment or local construction work. This can be just a hassle for a fam...

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How Chatswood Tutoring Can Fit Into a Student’s Weekly Routine

Create a Predictable Weekly Structure A consistent weekly routine can make study easier to manage when students are balancing several subjects. Chatswood tutoring can provide a fixed learning point a...

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The Rise of Digital Marketplaces in the Australian Trade Sector

For decades, the Australian trade and construction sector operated almost entirely on word-of-mouth recommendations and local community networks. Small business owners typically relied on local newspa...

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How Immigration Lawyers Can Help

Introduction Visa decisions can shape employment, family life, study plans, travel, and future residence. A small omission can lead to delay, added expense, or refusal. Immigration lawyers assess l...

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How Industrial Drying Equipment Supports Efficient Processing

Many industrial processes require moisture to be removed from compressed air, products or process materials before they move to the next stage. Excess moisture can affect equipment performance, produc...

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Practical Ways a Whiteboard Can Improve Workplace Communication

Effective communication helps teams stay organised, share ideas and keep track of important information. While digital tools are now common in many workplaces, a whiteboard continues to provide a simp...

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Designing Eco-Friendly Custom Water Bottles for Your Next Event

The Evolution of Sustainable Event Merchandise Event planning has undergone a massive transformation over the last decade. Gone are the days when organizers could hand out cheap, single use plastic...

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Why Choosing a Professional Florist Melbourne Makes Flower Delivery Impactful

Flowers have a great power to speak when humans cannot express their feelings with right words. Flowers are the best gifts when you are celebrating a birthday or welcoming a newborn child into your fa...

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The Business Case for Choosing Australian Fabricators Over Imported Alternatives

For a long time, you might have defaulted to overseas suppliers when sourcing fabricated metal components for a project. The unit price was lower on paper, and the maths seemed straightforward. That...

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The Daily Magazine

Small Acts, Big Impact: How Australians Can Give Back to Their Communities

There is a common belief that giving back requires either a lot of money or a lot of time. Big chequ...

The Lost Art of Saying Thank You and Why It Still Matters

Somewhere between the arrival of email and the rise of the reaction emoji, the humble thank you shra...

How Non-Competitive Sports Programs Benefit Early Childhood Development

Australia is known globally as a sporting nation, yet recent statistics paint a surprisingly differe...

The Hidden Health Impacts of Digital Screens on Developing Eyes

Modern Australian childhood is undeniably intertwined with technology. From educational tablets in p...

GRC Consulting and Cyber Security Consulting for Businesses

Businesses face risks such as ransomware attacks, data breaches, violations of regulatory standards ...

How to Set a Budget Before Bidding at Auction

Placing a bid at an online art auction is an exciting way to discover rare paintings, home content...

Does a Modern James Bond Exist?

Image Credit: MysteryShot What the Movies Get Right About Private Investigators There are a few mov...

How Australian Businesses Can Effectively Manage Tax Audits and Disputes

Managing a small business in Australia is inherently challenging, but recent shifts in regulatory ...

From Coastal Calm to Classic Comfort: The Right Carpet for Every Style of Home

Carpet is often chosen near the end of a room makeover, after the walls, furniture, and lighting h...