Media Contact:Lauren FallertVerde Brand Communicationslfallert@verdepr.com(970) 366-4579

BOULDER, Colo. (July 23, 2015) -- A new campaign from PeopleForBikes, the movement to make bicycling better for everyone, inspires riders to “take your bike to dirt." The campaign aims to encourage bike riders of all types—roadies, commuters, families, everyone—to try riding dirt roads and paths as a way to escape traffic and make the riding experience more enjoyable.

“Our nation is adding more than two million people every year,” said Tim Blumenthal, president of PeopleForBikes. “In many places, this means more traffic, more stoplights and a more crowded, less appealing road riding experience. While building new bike infrastructure is one part of the solution to better bicycling, we can also help by steering riders towards quieter, low-traffic routes.”

One-third of all the roads in the U.S. are still unpaved—that's more than 1.4 million miles, according to the American Road and Transportation Builders Association.

The campaign provides helpful tips and advice for finding and riding on dirt, whether it’s a dirt road, rail trail, or even urban dirt. PeopleForBikes asks avid dirt riders introduce a friend or family member to dirt riding.

The campaign provides resources on where to start, safety and general advice and gear tips:

While riders can enjoy riding dirt on nearly any kind of bike, companies are coming out with technological advancements to make dirt riding even better. As part of the campaign, riders can enter to win one of two bikes: an All-City Macho King bike complete with a SRAM Rival 1x drivetrain and Mavic Ksyrium Allroad wheels and tires, or a GT Grade Alloy Sora complete bike.

Explore the entire dirt campaign at PeopleForBikes.org/dirt and find a dirt road near you.         

About PeopleForBikes

PeopleForBikes is making riding better for everyone by uniting millions of individuals, thousands of businesses and hundreds of communities. Join us at PeopleForBikes.org.