SALT LAKE CITY, Utah (October 20, 2015)— Petzl today named Brian Block sport division manager for North America.

In his new role, Block will grow existing accounts and develop innovative programs to position Petzl for long-term growth in sales and profitability. He will lead Petzl’s sales reps and manage Petzl’s sport division employees.

“I’ve long utilized Petzl products in the backcountry,” said Block. “I am excited to share my real-world experiences with everyone from in-house staff to end users. I’m very passionate about what I do in work and play and getting to combine the two as part of Petzl is an ideal situation in an industry I love. Petzl, like myself, strives to be better every day at what they do and how they do it and I’m excited to be a part of that equation." 

Block brings decades of climbing/mountaineering and industry experience to his new role at Petzl. Previously, he directed selling strategies and oversaw sales managers and reps as sales director for Gregory Mountain Products and High Sierra Outdoor. He also served as the principle rep for Osprey, Marmot, SOLE and Scarpa among other industry-leading brands for the northern Midwestern states as part of Ames Adventure Outfitters.

“Brian brings a wealth of knowledge and expertise to the role of sport division manager,” said Thomas Adams, North America sales director for Petzl. “He is the ideal person to support our dealers and reps with new and innovative tools to take our business to the next level and better serve our customers.”

Block is a proud member of the American Alpine Club, Access Fund, and 7 Summits Club. 

Petzl®For over 40 years, Petzl has developed innovative tools and techniques used by those who work and play in the vertical world. Today, the Petzl brand is closely associated with adventure, exploration, rescue, and many notable exploits in the worlds of rock climbing, caving, and alpinism. In the professional market, Petzl is a world leader in work at height, fire and rescue, and tactical equipment and techniques. A family-owned business, Petzl is committed not only to quality and innovation, but also to giving back to the communities that have made us so successful. For more information, visit www.petzl.com.

MEDIA CONTACT:Christina Erb LoVullo Verde Brand Communications christina@verdepr.com970.366.4579, 156