In the past weeks, most of the country has been closed due to COVID-19. Many work from home, while many do not even work. If any of these circumstances concern you, now is not the time to stop marketing your business. If you stop now, will people remember you when the world returns to normal? Yes, it may seem difficult, but another company is waiting to take your place. So how exactly do you market your business on Facebook when the world is at a standstill, and no one is doing anything?
Now is the time for your business to take advantage of everything digital in order to gain a market share advantage over your competitors who have come to a standstill due to the economic restrictions in place. If you aren’t sure where to start, a digital marketing agency might just be the place to start in order to talk to an expert about what types of digital marketing channels your business should be advertising on. Everyone is on social media now, immersed in updates and chatting with others. People read your emails and text messages because it is really one of the only forms of communication you can have when you need to stay home and not go out.
How You Can Still Market Your Business On Facebook While Everyone Is Quarantined
Go to Facebook Live
More and more people are watching live video like never before. In fact, Facebook Live viewers have grown by up to 50%. There are many obvious uses for this free Facebook marketing feature, such as answering questions from COVID-19 customers, providing relevant advice, or conducting quarantine training. But also remember that Facebook Live videos can be saved. With audiences on the rise, all the time now is a good time to hold live sessions on your traditional and persistent topics, which you can reuse along the line once the coronavirus has passed.
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Stay Consistent And Grow Your High-Performing Ads
Facebook as of late cautioned sponsors that, because of recent changes in staff, there would likely be delays and errors as they would increase their reliance on automated systems to review new ads and announcements. This implies when new advertisements are submitted or modified (for example, copy modification, headlines, images, targeting by the audience), the ad will be subject to new review policy. To avoid interrupting your ad, Facebook product manager Rob Leathern advises brands to extend the delivery time for their best performing ads as new campaigns are reviewed.
Do A Lucky Draw Giveaway
If you are open and delivering, it is a good idea to add some joy to your deliveries. It's still a better idea to add a little mystery to the mix. On your Facebook page, you can organize a gift in which all orders placed within a certain period can benefit from free processing, and a lucky winner will receive a gift card. This can encourage not only greater audience involvement but also increases your mood.
These free digital marketing methods are great strategies for reaching your audience, marketing your business on Facebook, and alleviating economic difficulties during COVID-19, but they can be adapted for use even after the pandemic. Try them, and, as you know, you can get out of this pandemic with a stronger online presence than ever.