Sat Apr 27

4 Reasons How Your Business Can Benefit from Search Engine Optimisation

Written by News Company

All of you have heard about SEO. You are convinced it works well for many online businesses. What you probably wonder is why businesses need it.

Brief Outline

SEO helps build brand awareness for a business as search engine users are more likely to trust the sites that are on the first page of SERPs (search engine page results) than brands who are not.

Many business owners utilise SEO to build a strong web presence and bypass their competitors to gain new customers for their businesses and take it to the next level.

Let’s Dig Deeper

Now that you have a basic understanding of how SEO works, let’s comprehend the spotlight role it can play in marketing and communicating.

This ultimate list of reasons will offer some clarity, regardless of the business size, as to how your business can benefit from SEO in Adelaide.

It’s the primary source of website traffic.

Organic search plays a huge role in most business’s website performance; is an essential component of the buyer funnel, and ultimately gets users to complete a conversion.

Do you know that Google owns a much larger portion of the search market than competitors like Bing, Yahoo, Baidu, DuckDuckGo, Yandex, and many others?

This obviously doesn’t mean that other search engines don’t contribute to the brand’s online presence, they do, it’s just that Google is a clear cut leader and owns about 75 percent of the overall search engine market. It being the most visited website in the world, also happens to be the most popular email provider.

Being present in the first three pages of search engine results as a trusted resource always works in favour of the business. Quality SEO takes businesses there.

It builds Trust and Credibility.

SEO services in Adelaide aim to establish a strong foundation for a website with an effective user experience, so that it is easily discoverable in search.

In addition to search engine optimisation, many elements go into establishing authority over time

Positive user behaviour,
Machine-learning signals,
Quality backlink profiles,
Optimised on-page elements.

It is impossible to build trust and credibility overnight - establishing a brand as an authority takes effort, commitment and time, as well as relying on offering a valuable, quality product that allows users to trust a brand.

Powerful SEO also means a better UX.

Everybody wants maximum visibility and good organic rankings, but few realise that intuitive user experience (UX) plays a massive role in getting there.

Optimal user experience has become a crucial component to a website’s success as Google has learnt how to differentiate between favourable and unfavourable user experience.

Let’s take Google as an example of building good user experience, it clearly has become more and more of an answer engine offering the sought after data on the result pages for users. The aim behind this is offering users the data and information they are looking for quickly and easily, and, in fewer clicks.

Powerful SEO means a positive user experience, which ultimately works in a brand’s favour.

It’s Quantifiable.

Though SEO does not offer easy-to-calculate ROI like that of paid search, you can still measure and track everything with proper tracking and analytics.

And, since there is no effective way to understand the correlation between actions taken on the back end, it becomes problematic to join the dots.

Yet, it is worth analysing how those actions affect growth and performance, and hopefully, they do.

Also, strong SEO aims at working on those improvements, so connecting the dots should not be a challenge.

All businesses and organisations want to understand their performance chart - where they were, where they are and where they are going - in terms of digital performance, especially for search engine optimisation when they have a company that is paid to execute on their behalf.

The data is the best way to show the success of SEO - it never lies.

Wrap Up

Implementing powerful, quality SEO on your brand’s website will be beneficial to you and your marketing efforts. Strong SEO is critical to your brand’s web presence in this “new age” marketing world, especially as available data and competition continue to increase and grow.