Read The Times Australia

Daily Bulletin

For a greener future, we must accept there's nothing inherently sustainable about going digital

  • Written by: Jessica McLean, Senior Lecturer in Geography, Macquarie University
The Conversation

Digital technologies are often put forward as a solution to environmental dilemmas.

The spread of the internet came with claims of a huge reduction in printing, and by replacing paper with bytes, we thought we’d reduce our negative environmental impact

But this early promise of solving environmental problems may not be delivering because digital devices, like most technologies, also have environmental impacts.

Devices are powered by electricity – often produced in coal-fired plants – and are manufactured from materials such as metals, glass and plastics. These materials also have to be mined, made or recycled.

So, while digital technologies can facilitate environmental benefits, we shouldn’t assume they always do. My research published this year shows much more needs to be done to debunk such myths.

Measuring digital eco-footprints

It’s difficult to measure the environmental impacts of our digital lives, partly because the digital ecosystems that facilitate the internet are complex.

Read more: Sustainable Shopping: the eco-friendly guide to online Christmas shopping

The United Nations Environment Assembly defines a digital ecosystem as “a complex distributed network or interconnected socio-technological system”.

Simply, digital ecosystems are the result of humans, digital infrastructure and devices interacting with one another. They rely on energy consumption at multiple scales.

The term “digital ecosystem” relates to ecological thinking, specifically in terms of how human-technological systems work.

However, there’s nothing inherently environmentally sustainable about digital ecosystems.

It’s worthwhile considering digital ecosystems’ environmental impacts as they grow.

In 2017, it was reported in Nature that internet traffic (to and from data centres) was increasing at an exponential rate. At that stage, it had reached 1.1 zettabytes (a zettabyte equals one trillion gigabytes).

As our digital use continues, so do our carbon emissions.

Dangers of data centres

Data centres majorly contribute to the carbon emissions of digital ecosystems. They are basically factories that store, backup and recover our data.

In April last year, it was estimated data centres around the world used more than 2% of the world’s electricity, and generated the same amount of carbon emissions as the global airline industry (in terms of fuel use).

Read more: Sustainable shopping: is it possible to fly sustainably?

While there is debate about the impact of flying on climate change, we’re less likely to evaluate our digital lives the same way.

According to British Open University Professor John Naughton, data centres make up about 50% of all energy consumed by digital ecosystems. Personal devices use another 34%, and the industries responsible for manufacturing them use 16%.

Tech giants such as Apple and Google have committed to 100% renewable targets, but they’re just one part of our giant digital ecosystem.

Also, on many occasions, they rely on carbon offsets to achieve this. Offsets involve people and organisations investing in environmental projects to balance their carbon emissions from other activities. For instance, people can buy carbon offsets when booking flights.

Offsets have been critiqued for not effectively reducing the carbon footprints of wealthy people, while absolving guilt from continued consumption.

A carbon-filled road ahead

With more digital technologies emerging, the environmental impacts of digital ecosystems are probably going to increase.

Apart from the obvious social and economic impacts, artificial intelligence’s (AI) environmental implications should be seriously considered.

A paper published in June by University of Massachusetts Amherst researchers revealed training a large AI machine could produce five times as much carbon as what one car (including fuel) emits over a person’s lifetime, on average.

Also, this figure only relates to training a large AI machine. There are various other ways these machines suck energy.

Similarly, bitcoin mining (an application of blockchain) continues to consume large amounts of energy, and is increasing on a global scale. According to the International Energy Agency, bitcoin mining uses more energy than some countries, including Austria and Colombia.

Putting the ‘eco’ back in digital ecosystem

The digital ecosystem that supports our devices includes storage systems and networks that aren’t in our homes or workplaces, such as “the cloud”. But we should still take responsibility for the impact of such systems.

Satellites are in space. Wires run beneath footpaths, roads and oceans.

All the while, the Internet of Things is creeping into old technologies and transforming how we use them. These underground and distant aspects of digital ecosystems may partly explain why the growing environmental impacts of digital are sidelined.

There are some ways people can find out more about responsible tech options. A 2017 guide by Greenpeace rated digital tech companies on their green credentials. It assessed a range of corporations, including some managing digital platforms, and others hosting data centres.

But while the guide is useful, it’s also limited by a lack of transparency, because corporations aren’t obliged to share information on how much energy is needed or supplied for their data centres.

Read more: High-tech consumerism, a global catastrophe happening on our watch

Holding big tech accountable

The responsibility to make our digital lives more sustainable shouldn’t lie solely with individuals.

Governments should provide a regulatory environment that demands greater transparency on how digital corporations use energy. And holding these corporations accountable should include reporting on whether they are improving the sustainability of their practices.

One immediate step could be for corporations that produce digital devices to move away from planned obsolescence. One example of this is when companies including Apple and Samsung manufacture smartphones that are not designed to last.

Digital sustainability is a useful way to frame how digital technologies affect our environmental world.

We need to acknowledge that technology isn’t just a source of environmental solutions, but also has the potential for negative environmental impact.

Only then can we start to effectively transition to a more sustainable future that also includes digital technologies.

Authors: Jessica McLean, Senior Lecturer in Geography, Macquarie University

Read more http://theconversation.com/for-a-greener-future-we-must-accept-theres-nothing-inherently-sustainable-about-going-digital-128125

Business News

Why A WooCommerce Website Designer Matters For Online Growth

Running an online store today requires more than simply listing products and waiting for customers to arrive. Businesses need a website that is fast, reliable, easy to navigate, and designed to suppor...

Daily Bulletin - avatar Daily Bulletin

Turning Your Empty Tables into Revenue

The rise of AI demand tools in hospitality, the EatClub–CommBank partnership, and seven trends reshaping Australian dining  A growing number of Australian venues are turning to AI-powered demand ma...

Daily Bulletin - avatar Daily Bulletin

High-Impact Dental Marketing Strategies That Are Driving Real Practice Growth Today

The landscape of dental practice growth in Australia has shifted dramatically over recent years. Standard, broad-spectrum advertising campaigns no longer yield the return on investment they once did. ...

Daily Bulletin - avatar Daily Bulletin

How Telematics Helps Australian Companies Improve Productivity

Operating a commercial fleet in Australia is a uniquely demanding endeavour. Between the sprawling urban sprawl of cities like Sydney and Melbourne and the immense, unforgiving stretches of the Outb...

Daily Bulletin - avatar Daily Bulletin

Inside the Icon: The BridgeMuseum Officially Opens at the Sydney Harbour Bridge

A bold new way to experience one of Australia’s most recognisable landmarks has arrived, with BridgeClimb Sydney officially opening the all-new BridgeMuseum.  Located inside the Sydney Harbour Bridge...

Daily Bulletin - avatar Daily Bulletin

Is Your Brand Showing Up in AI Search? Most Melbourne Brands Aren't.

The New Front Door Nobody Told You About Something changed. Quietly. Without a press release. The way buyers find businesses in Australia has been rewired. Not replaced, rewired. Google isn't dead...

Daily Bulletin - avatar Daily Bulletin

How Australian Businesses Can Measure SEO ROI

SEO can feel vague when you are staring at a dashboard full of numbers that do not clearly connect to revenue. The key is to measure the right signals in the right order, then tie them back to outcome...

Daily Bulletin - avatar Daily Bulletin

How Commercial Roller Shutters Improve Site Security Without Slowing Operations

Security upgrades can be frustrating when they make everyday work harder. A door that takes too long to open, creates bottlenecks at shift change, or fails at the worst time can turn “better protectio...

Daily Bulletin - avatar Daily Bulletin

Why a Document Destruction Service Still Matters for Modern Businesses

Businesses generate large volumes of information every day, from staff records and contracts to invoices, reports and customer files. While attention often focuses on how documents are stored, the way...

Daily Bulletin - avatar Daily Bulletin

The Daily Magazine

Gold Migration Lawyers in Liquidation: How the Closure Affects Your ART Appeal

If your appeal was with Gold Migration Lawyers, a recent change to how the Tribunal decides cases ...

The pressure cooker: life in urban Australia in 2026

Australian cities have always been demanding. Long commutes, rising housing costs, busy schedules a...

What Actually Makes a Good Criminal Lawyer in Melbourne

Most people only think about this question once. That is usually too late. Most people charged wi...

Why Working With A Chatswood Tutor Can Improve Academic Performance

Academic expectations continue increasing for students across primary school, high school, and senio...

Is It Worth Getting Solar Panels in Melbourne?

The real question is not whether solar works in Melbourne. It works. The question is what it is co...

How A Diploma Of Project Management Builds Practical Skills For Modern Work Environments

Developing the ability to plan, execute, and deliver outcomes efficiently is a key requirement in to...

How to Choose the Right Football for Every Level

Choosing a football may seem straightforward, but the right option depends on who will be using it a...

What to Ask a Wedding Photographer Before You Book

Booking a wedding photographer can feel deceptively simple: you like the photos, you like the vibe...

Why Stress Relief For Dogs Is Essential For Emotional Balance And Long-Term Wellbeing

Managing emotional health is just as important as physical care when it comes to pets, which is why ...