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Treat or trick: we asked people how they feel about sharing fitness data with insurance companies

  • Written by Dr Sven Tuzovic, Senior Lecturer, QUT Business School, Queensland University of Technology
Treat or trick: we asked people how they feel about sharing fitness data with insurance companiesInsurance companies collect data from fitness trackers to help improve business decisions. Shutterstock

From the Fitbit to Apple’s smartwatch, wearable tech is becoming increasingly popular across the globe. Compared to other nations like US, which has seen higher adoption of fitness trackers, uptake in Australia is still less than 10% in...

Read more: Treat or trick: we asked people how they feel about sharing fitness data with insurance companies

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