About A Survey on Purchase Intentions and Behavior Patterns of Taiwanese Mobile Shoppers:

Online shopping sites have been contributing the lion’s share of global e-commerce revenues. With the growing prevalence of mobile devices, mobile commerce is anticipated to gain more ground. As a result, several e-commerce retailers have stepped up efforts to get connected to mobile devices over the years.

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Shopping on mobile devices thus has become trendy and too important to be neglected. Based on a survey conducted by MIC (Market Intelligence & Consulting Institute) on Taiwanese mobile users, this report aims to identify intentions and behavior patterns of mobile users when making purchases on their own mobile devices, comprising mainly of smartphone and tablets. Also included are seven major findings about Taiwan’s mobile shoppers.

Purchase a copy of the A Survey on Purchase Intentions and Behavior Patterns of Taiwanese Mobile Shoppers report at http://www.sandlerresearch.org/purchase?rname=39541 .

List of Topics

• Analysis of targeted and potential mobile users and their most intended product categories, with gender and age differences examined
• Analysis of preferred features of mobile shopping apps for mobile users and the reasons they download shopping apps while in-store, with gender and age differences examined
• Analysis of mobile shopping behaviors by examining preferred mobile devices (tablet/smartphone), shopping channels, and shopping time slots, preferred purchase items and average monthly disposable incomes of mobile shoppers, with gender and age differences examined
• Analysis of Taiwan’s mobile shopping behaviors of 1,068 samples, touching on favorable and detrimental factors for mobile purchases, with gender and age differences examined

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