Market analysis of consumer appliance coatings

The market research analyst predicts the global consumer appliance coatings market to grow at a CAGR of around 7% during the forecast period. The growth of the consumer appliance market globally and the increased demand for solvent-free coatings are the key drivers for the market growth of consumer appliance coatings. The rising demand from emerging markets such as APAC is also expected to boost the market during the forecast period.

The advances being made in coil coatings is also driving the demand for consumer appliance coatings. Silver metallic coatings and faux silver stainless steel finishes are gaining popularity due to the enormous demand for pre-painted metals and stainless steels. Vendors such as Dow Chemicals are introducing new technologies such as Liquid-Applied Sound Damping (LASD) which reduces noise and vibration in home appliances. The use of such technologies is expected to allow for cost-efficient production of coil coatings during the forecast period.

Application based segmentation and analysis of the consumer appliance coatings market

• Refrigeration
• Large cooking appliance
• Home laundry
• Miscellaneous kitchen appliances (dishwasher, microwave, and others)

The refrigeration segment is predicted to register a high growth at a rate of around 7% during the forecast period. The rising income level among the middle-class population in the emerging countries such as China and India will propel the demand for this segment of the market.

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Segmentation by resin type and analysis of the consumer appliance coatings market

• Epoxy
• Epoxy PE hybrid
• Thermoplastic

The epoxy PE hybrid segment was the second largest segment during 2014 in the consumer appliance coatings market. However, this market research report predicts this segment to witness the fastest growth at a rate of 30% during the forecast period owing to the rise in the powder coatings market globally.

Geographical segmentation and analysis of the global consumer appliance coatings market

APAC accounted for around 38% of the global market share during 2014. This research report predicts this region to witness the fastest growth during the forecast period at a rate of 7%. The growing urbanization and rising purchasing power of consumers in low-tier cities and rural areas in this region are expected to fuel the growth of the region.

Competitive landscape and key vendors

The consumer appliance coatings market was dominated by four key suppliers who accounted for around 50% of the global market share. However, the market is observing a change in structure due to the entry of small and medium-scale companies that produce coil coatings. Vendors in the market are differentiating their products based on technology, formulation, and service. The availability of crude oil at low rates and proximity to potential markets in Asia are encouraging companies in the Middle East to diversify into the production of specialty chemicals, including coil coatings.

The leading vendors in the market are

Other vendors in the market include Axalta, BASF, Beckers, Brillux, IFS Coatings, Jotun, Kansai, Materis, Dymax, Pintuco, Tikkurila, and Tnemec.

Key questions answered in the report include

• What will the market size and the growth rate be in 2019?
• What are the key factors driving the consumer appliance coatings market?
• What are the key market trends impacting the growth of the global consumer appliance coatings market?
• What are the challenges to market growth?
• Who are the key vendors in the consumer appliance coatings market?
• What are the market opportunities and threats faced by the vendors in the consumer appliance coatings market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA?
• What are the key outcomes of the five forces analysis of the global consumer appliance coatings market?

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