Read The Times Australia

Daily Bulletin

ExOfficio’s Technical Performance Sweaters Earn drirelease® Innovation Award

  • Written by: Pitch Engine
image

Award celebrates ExOfficio’s ideal sweater solution for urban travelers

At drirelease, innovation means optimum performance with maximum comfort. Seeking to honor far‐reaching solutions in performance apparel, Optimer Brands – the parent company of drirelease – has announced ExOfficio® as the winner of its 2016 innovation award. Showcased at the Outdoor Retailer Winter Market event in Salt Lake City, Utah, the award celebrates innovation in the design and construction of active wear that promotes the comfort of wearers.

The variety of men’s Teplo™ and women’s Milena™ performance sweater styles from ExOfficio offer the perfect layering item for urban travelers, keeping them protected while looking fashionable. Traditionally, travelers have had to choose between performance garments designed for outdoor activities, which lack style, or garments with the right style aesthetic, but missing the performance qualities needed to keep them comfortable and protected from the elements.

“On behalf of drirelease, we are honored to present ExOfficio with the 2016 Innovation Award,” said Ashwin Jaju, General Manager of drirelease. “For more than a decade, we have been an innovation partner with ExOfficio, and are proud to provide support and collaborate on their best‐in‐class products, like these travel performance sweaters.”

"We knew we wanted to offer high-quality technical performance sweaters in our new urban travel collection because they could provide the protection of an outdoor performance piece, but with a polished look and feel that will give travelers a sense of confidence and style," said Johanna Rundquist, design materials manager for ExOfficio. "It was a unique proposition that became a reality thanks to the collaboration with drirelease, and our retailers are thrilled with the result."

Winners are selected and announced twice yearly by the drirelease team, based on a review of new or enhanced active wear products, featuring drirelease, across hundreds of global brands. drirelease congratulates these global brands – and their design and product development teams – working together to achieve greater performance through innovation.

About drirelease®


For brands seeking far‐reaching performance apparel solutions, drirelease is more than an ingredient. We bring the engineering, fresh insights, practical know‐how, and global capabilities together that help the performance apparel industry design for long‐term success. Founded by a group including former Dupont scientists who shared a passion for advancing textile technology, drirelease was launched as a patented blend of fibers that delivers superior wicking and fast‐drying capabilities.

With headquarters in Chicago, drirelease today is a global solutions provider, thanks to early development of a worldwide network of top suppliers and mills. As a product division of Optimer Brands, drirelease continues to focus on developing new fiber technologies and fabrics that appeal to the sophisticated design requirements of the world’s top brands while exceeding consumer expectations for comfort, fast drying, temperature regulation and odor control. 

About ExOfficio®

ExOfficio believes that the magic of travel, whether you seek different cultures, epic scenery or the thrill of the unknown, is a chance to create perspective and vitality by opening your mind to the wonders of the world. Since 1987, ExOfficio has celebrated the traveler by crafting garments that allow one to experience the world unhindered. Intelligently designed products with tangible benefits—including the best-selling Give-N-Go® underwear collection and lightweight, wrinkle-free fabrics with bug, sun and water protection—are focused on one goal: comfortable performance. ExOfficio is sold internationally, online and in specialty outdoor and travel stores, including five of their own flagship stores in the U.S. For more information about ExOfficio, visit www.exofficio.com.  

Authors: Pitch Engine

Read more http://www.pitchengine.com/pitches/9395651f-a527-4933-ab93-5b1d61652f9b

Business News

The Rise of Digital Marketplaces in the Australian Trade Sector

For decades, the Australian trade and construction sector operated almost entirely on word-of-mouth recommendations and local community networks. Small business owners typically relied on local newspa...

Daily Bulletin - avatar Daily Bulletin

How Immigration Lawyers Can Help

Introduction Visa decisions can shape employment, family life, study plans, travel, and future residence. A small omission can lead to delay, added expense, or refusal. Immigration lawyers assess l...

Daily Bulletin - avatar Daily Bulletin

How Industrial Drying Equipment Supports Efficient Processing

Many industrial processes require moisture to be removed from compressed air, products or process materials before they move to the next stage. Excess moisture can affect equipment performance, produc...

Daily Bulletin - avatar Daily Bulletin

Practical Ways a Whiteboard Can Improve Workplace Communication

Effective communication helps teams stay organised, share ideas and keep track of important information. While digital tools are now common in many workplaces, a whiteboard continues to provide a simp...

Daily Bulletin - avatar Daily Bulletin

Designing Eco-Friendly Custom Water Bottles for Your Next Event

The Evolution of Sustainable Event Merchandise Event planning has undergone a massive transformation over the last decade. Gone are the days when organizers could hand out cheap, single use plastic...

Daily Bulletin - avatar Daily Bulletin

Why Choosing a Professional Florist Melbourne Makes Flower Delivery Impactful

Flowers have a great power to speak when humans cannot express their feelings with right words. Flowers are the best gifts when you are celebrating a birthday or welcoming a newborn child into your fa...

Daily Bulletin - avatar Daily Bulletin

The Business Case for Choosing Australian Fabricators Over Imported Alternatives

For a long time, you might have defaulted to overseas suppliers when sourcing fabricated metal components for a project. The unit price was lower on paper, and the maths seemed straightforward. That...

Daily Bulletin - avatar Daily Bulletin

Australian organisations are relying on business continuity plans built for a far more predictable world

Tariff escalations, supply chain fragility, geopolitical events, and the ongoing threat of cyber disruption have reshaped the risk environment facing Australian organisations. The problem is that ma...

Daily Bulletin - avatar Daily Bulletin

How to Rent a Car for Uber in Melbourne: What Every New Driver Needs to Know

Starting out as an Uber driver in Melbourne is not as complicated as it sounds but getting the vehicle right is where most new drivers get stuck. Uber has strict requirements around vehicle age, condi...

Daily Bulletin - avatar Daily Bulletin

The Daily Magazine

Choosing Used Industrial Drying Equipment for Processing

Understanding Industrial Drying Requirements Industrial drying equipment is used to remove moistu...

Microsoft Surface For Business (Microsoft 365 E3, E5, E7) And Modern Workplace Requirements

Understanding Business Device Requirements Microsoft surface for business (microsoft 365 E3, E5, ...

Choosing the Right Split System for Melbourne Homes

Why Split Systems Suit Melbourne Conditions Choosing a heating and cooling system starts with und...

What Happens to Remaining Sperm Stored in the Vas Deferens After the Procedure

Deciding to undergo a permanent contraceptive procedure is a significant life step for many men. Whe...

Top Tips on Combining TMS Therapy with Comprehensive Adult ADHD Care in Sydney

Managing attention-deficit hyperactivity disorder (ADHD) alongside co-occurring mental health condit...

What To Expect Before, During, And After Laser And CRP Hair Loss Treatments

Hair thinning affects millions of Australians, leading many to seek advanced, non-surgical solutions...

What To Ask During A Consultation For Men's Hair Loss Treatment And PRP

Walking into a clinic to address thinning hair can feel daunting, but preparation builds confidenc...

How to Ensure Safe and On-Time Building Material Delivery with Sydney Cargo Transportation Services

Managing a construction site requires precise coordination, where even a minor delay can stall an en...

What to Ask Your Cosmetic Surgeon About Liposuction and Thigh Lift Reduction in Perth

Establishing the Surgeon’s Credentials and Local Experience Your safety depends heavily on the cred...