Daily Bulletin


Local News

Marooned Australians to mark Mother’s Day with a new wave of virtual calls

  • Written by eharmony




With COVID-19 lockdown restrictions in place across the country, Australians are now starting to adjust new ways of celebrating landmark occasions such as birthdays, wedding anniversaries and Mother’s Day. 

Research from eharmony shows that close to 4 in 10 Aussies (38%) have had their Mother’s Day plans impacted by the global pandemic. 

But it isn’t all gloom and doom, with nearly a quarter (24%) of Australians able to keep to their initial plans of celebrating with Mum and the immediate family living in their home. Of those who do celebrate Mother’s Day, a quarter (25%) will be switching from face to face catch ups to video calls. 

The advantage of video calls is that they create a more intimate connection than phone calls and allow for mums and their families to properly tap into how they’re feeling. 

This move to video calling, also marks a new wave in post-Covid19 communication for those who historically stuck to audio calls. It runs in parallel with the large number of Aussie singles (26%) now opting for ‘virtual dating’ via new video-dating apps. 

Somewhat surprisingly, research suggests more than one third (35%) of Australians said that under normal circumstances they choose not to celebrate Mother’s Day – though it’s hoped that they may re-evaluate this stance in light of the current pandemic. 

And while most are respecting the social distancing rulings, there is still a very small percentage of Aussies (2%) are choosing to flout government recommendations and proceed with plans to celebrate in person with Mum and their extended family. 

The good news is that a quarter of Australians are planning to send their mothers a gift this year, with many within this group (18%) choosing to support local businesses. 

A further 20% will be ordering a present online to be delivered to Mum’s door, and 6% will be boldly testing their own creative skills with a handmade gift. 

With challenging economic circumstances, many Aussies are feeing the pinch. Around 7% have had to opt out of a Mother’s Day gift due to their bank balance, and 11% will be sending Mum an ‘I owe you’ note or card with a gift to come later. 

Unfortunately, four in ten (40%) Aussies say they do not normally purchase gifts for Mum on Mother’s Day, so this year will be no different for them. 

While 15% of those surveyed believe they don’t need to tell Mum they love her on Mother’s Day because ‘she already knows’, in the current circumstances a little bit of extra kindness can go a long way. 

eharmony relationship expert Sharon Draper says: “When things are tough, we need a strong support network to rely on and Mums often play a huge role in this. 

“We also need to remember that parents may actually be experiencing more anxiety about the impact of the pandemic on their own lives than younger generations. Many will be too brave or protective to share these fears. Certainly, mum and grandmothers of retirement age will be aware that they are part of a higher-risk category for Covid19. 

“Mother’s Day is a fantastic time to help us remember what is really important and to reach out to Mum to show her we care. Social distancing and isolation does make it a little harder, video calls are a wonderful way to create a greater sense of intimacy during times of physical separation. 

“If budgets are tight, test those creative skills with a homemade gift or card – I don’t think it matters how old you are, most mums will still love any creation their children come up with.” 

Methodology 

Unless otherwise stated, AUS research was conducted by Pure Profile on behalf of Soda Communications in April 2020, among a nationally representative sample of 2,003 AUS adults (18+). 

Writers Wanted

How To Find The Right Emergency Plumber Lismore

arrow_forward

Delivery rider deaths highlight need to make streets safer for everyone

arrow_forward

The Conversation
INTERWEBS DIGITAL AGENCY

Politics

Prime Minister Interview with Ben Fordham, 2GB

BEN FORDHAM: Scott Morrison, good morning to you.    PRIME MINISTER: Good morning, Ben. How are you?    FORDHAM: Good. How many days have you got to go?   PRIME MINISTER: I've got another we...

Scott Morrison - avatar Scott Morrison

Prime Minister Interview with Kieran Gilbert, Sky News

KIERAN GILBERT: Kieran Gilbert here with you and the Prime Minister joins me. Prime Minister, thanks so much for your time.  PRIME MINISTER: G'day Kieran.  GILBERT: An assumption a vaccine is ...

Daily Bulletin - avatar Daily Bulletin

Did BLM Really Change the US Police Work?

The Black Lives Matter (BLM) movement has proven that the power of the state rests in the hands of the people it governs. Following the death of 46-year-old black American George Floyd in a case of ...

a Guest Writer - avatar a Guest Writer

Business News

Nisbets’ Collab with The Lobby is Showing the Sexy Side of Hospitality Supply

Hospitality supply services might not immediately make you think ‘sexy’. But when a barkeep in a moodily lit bar holds up the perfectly formed juniper gin balloon or catches the light in the edg...

The Atticism - avatar The Atticism

Buy Instagram Followers And Likes Now

Do you like to buy followers on Instagram? Just give a simple Google search on the internet, and there will be an abounding of seeking outcomes full of businesses offering such services. But, th...

News Co - avatar News Co

Cybersecurity data means nothing to business leaders without context

Top business leaders are starting to realise the widespread impact a cyberattack can have on a business. Unfortunately, according to a study by Forrester Consulting commissioned by Tenable, some...

Scott McKinnel, ANZ Country Manager, Tenable - avatar Scott McKinnel, ANZ Country Manager, Tenable



News Co Media Group

Content & Technology Connecting Global Audiences

More Information - Less Opinion