In the online world, browsing habits change rapidly, so your modern website can become obsolete in just a couple of years. However, sometimes we have difficulty detecting when our web design have become obsolete or need an upgrade. Therefore, we have prepared this list with the signs that show if your website looks dull and needs a change of appearance.

The website is the face of business. A new site attracts people, and they want to learn more about you and ultimately become customers. A poorly designed or outdated website does precisely the opposite.

Below are a few simple tips and tools that you can use to evaluate a site. We will take a closer look at the design, content, user interface, and technical elements. If you’re looking for a service for web design in Sydney, this guide will ultimately help you transform your website.

Design and Graphics

The user “judges a book by its cover” – he will immediately leave if everything loads for a long time, hangs, and does not open. It is not surprising that most often, people in a web studio apply for a redesign with the words: “We want a modern website.”

Here are a few signs that the site needs to upgrade.

1. Hard to understand

For a first impression, a person needs about 50 milliseconds (0.05 seconds). At this point, the site should be straightforward and not annoying. According to the principle, "the simpler, the better."

Visitors should immediately understand where they are and where to click to view the portfolio, read the article, place an order, and so on.

The interface, colors, graphics, and font are essential here – all this helps highlight the important.

2. Poor graphics

In the era of 12-megapixel cameras, smartphones can quickly get high-quality and high-resolution photos. If you are not a photographer, stock sites offer many options for quality photo content. There are even many free sites available such as pexels and pixabay!

Check your site for low-quality images, fuzzy, or stretched photos. If they are, remove them immediately.

3. Too many stock photos

Even with top images from photo banks, it is better not to overdo it. We all saw these photos of happy call center workers, models with a smile in the office, and so on. Users know that this is not real, and only move away from your actual products. Invest in your photos and create original images.

4. The site does not reflect the current brand

The website should always be the best and most modern version of your company. If you have updated your logo, changed the corporate colors or style of any of the materials - the site should also change along with them. Corporate identity creates the “face” of your business, and a mismatch between your website and other materials can damage credibility.

Imagine that a potential client finds out about you on the site, then you send him an email, a brochure, or any other material that looks different. Most likely, the visitor will begin to doubt that if this the same company, and will lose his trust. Make sure branding on the site is up-to-date and consistent.

5. “We have been working since 1997.”

It's great that your business is so reliable and stable, but since the first websites, the web has changed a lot. The first sites were simple informational and did not have the tools that we use now for design and prototyping.

To be honest: the first sites were ugly.

Since then, sites have become full-fledged communication tools from which users expect the benefits and solutions of a problem. The Apple site probably worked well in the 1990s, but a modern user will run away from it in an instant. If your site still looks like the Apple website of the 90s, it's time to change everything!

6. Irrelevant information, especially contacts

According to a marketing study, 86% of visitors are looking for information about products or services, and 65% of visitors want to see contact information. It is a reasonably large part of the potential customers that you misinform if the content on the site is not updated. In general, one cannot underestimate the relevance of contacts, since not only customers but also search engines are looking for it. Google’s results are more dependent on name, address, email, and phone number. Any error in them compromises the search ranking.

Of course, you should update your site if the office moves to another place or you have released a new product.

7. Complex and obsolete pages

Have you seen websites where the News section uploaded three articles in 2011, and haven’t touched this section since? The information may be correct, but such signs indicate that no one is engaged in the site, and the company may be closed for a long time.

Even the NBA has ancient pages, for example, the website of Michael Jordan. Such pages, among other things, impede the navigation of users and make it difficult to find information. Simplicity is the key to efficient browsing, and old pages only distract from more important areas of your site.

8. "Recently updated!"

Although there is no single rule for how often you need to update the site. Some sites change once every three months, others – once a year. It should be treated like a car – the site with the same regularity needs checks, changes, and settings. And as we know, “regularly” for each machine is interpreted in its way.

Fresh content not only attracts and retains visitors but also increases the search ranking. Google has a "freshness rate." This algorithm affects the ranking based on how long the page was published, how often the content changes, and how significant the modifications are.

9. The content does not attract attention

The texts should make people stay on the site. Therefore, you need to make sure that the home page answers the central questions of visitors.

• What does the company do?

• How will you help me?

• What should I do next?

The question draws attention to the results of the company and its experience, and bright buttons inform visitors what they should do next – either read further or contact a lawyer.

10. Vague call to action or lack thereof

Your site should lead to results: attract visitors, potential customers, and generate sales. To do this, visitors should know what to do next.

A clear call to action (CTA) prompts visitors to the next step – they may be signing up for newsletters, attending events, the need for consultation, and the online order itself. This CTA carries the message, benefits, and works with objections.

Make sure the call to action draws the attention of the visitor. Bold color buttons and clicks also help to attract attention. Create a simple, attractive offer that demonstrates clear value. Here’s more on how to fix your boring website.

Conclusion

Your website bores you, and you want to change it. Follow this guide and find out how redesigning your dull webpage will not only feel good but also do wonders when it comes to finding more business. Describe the problem and guarantee the result. Make sure your website reflects your company, product, and your services.

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