Daily Bulletin

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Australian business launches Elite Football Tours and International Football Cup

  • Written by Tess Sanders Lazarus


Australian business, Elite Football Tours, has announced the commencement of its world class football tours to Europe and the creation of a new international football tournament called the International Players Cup.   

 

Elite Football Tours launched this year to provide unique and customised experiences for young Australian athletes to train, play and learn alongside elite level football clubs and at some of the best facilities internationally.

 

The first Elite Football Tour consisting of over 150 junior players from several local football clubs and teams including the Brisbane Roar, will depart Australia in early January and spend seven days in Spain taking part in a fully customised tour involving a Real Madrid Fundacion Clinic at Real Madrid Headquarters.  The clinic includes workshops on diet and nutrition, sports psychology, and social media, video analysis, and time with elite level players.  In addition, the tour also includes a Coach the Coaches workshop for Australian football coaches.  

 

While in Spain, members of the tour will also participate in the International Football Cup 2020 being held at La Ciudad del Fútbol de la Real Federación Española de Fútbol, which is a world class football training facility opened in 2003, serving as the headquarters of the Royal Spanish Football Federation .   

 

The International Players Cup is an annual international competition involving some of the world’s leading elite football junior academies.  Considered by many to be one of the most significant new initiatives in international football for junior players, this year’s inaugural tournament will host international teams including La Liga academies Leganes, Atletico Madrid, Rayo Vallecano de Madrid, Escuela Huesca and Getafe and the biggest Chinese Super League club Guangzhou Evergrande, with Australian teams Vic West All Stars, Oakleigh Cannons FC, African Australian Elite, Brisbane Roar FC, Keilor Downs SC, Avondale FC ready to take on the challenge.

 

Ambassador for Elite Football Tours, Mark Bosnich, an Australian former goalkeeper, today said, “Elite Football Tours is one of the most exciting initiatives to happen to Australian football.  

 

“The tours will give Aussie junior players the ability to experience the energy and excitement of elite level football in Europe and to also measure themselves against some of the world’s leading academy players. 

 

“On top of this the new International Players Cup will give Australian junior players the incredible opportunity to play against some of the best football academies in the world, giving them real international experience as well as exposure to the world’s best.

 

“The competition will also put Australian junior players in front of international scouts.”

 

Elite Football Tours and the International Players Cup are both initiatives of Atkinson Prakash Charan, Australian entrepreneur and venture capitalist.   

 

“Our tournament, International Players Cup, which is being held for the first time in Spain in January will be a constant feature on the football world stage from 2020.   Elite level training academies all over the world have put their hand up to be part of it and I’m really proud to have created something special and unique that Australians can be included in," Atkinson Prakash said.

 

“Our mission is to introduce more programs, a variety of sports and new partnerships with elite teams, schools and community clubs to provide opportunities for Australian juniors both male and female to experience their love of sport in Europe, UK and the US.  It is indeed an exciting time to be involved in football and sports in general in Australia.” 

 

International Players Cup

 

The 2020 International Players Cup will be played in Spain at the Madrid Las Rozas, the Spanish National Team’s training facility in January 2020.     The tournament consists of 12 teams including Victorian NPL Clubs, several Australian teams and various professional junior academies including Rayo, Gatafe, Leganes, Real Madrid and China’s largest academy, Guangzhou Evergrande.    The winning team will take home $20,000 Euros. Eligible players must be born in 2004 and 2005. The International Players Cup is administered by Elite Football Tours. 

 

Elite Football Tours

 

Elite Football Tours is an Australian company established by Atkinson Prakash Charan. Elite Football Tours undertakes football tours worldwide providing players, coaches, administrators, referees and families with the opportunity to experience elite level football at academy, team and tournament level.   Bespoke programs are included in tours that focus on player education, skill development, game planning and strategy, fitness and injury management and recovery, health and wellness, diet and nutrition, and social media and player behaviour.  Programs also focus on coach development, club administration and team management. Tours are also customised to meet the needs of specific teams. Elite Football Tours has established formal partnerships with the Brisbane Roar and Melbourne Victory. 

How machine learning will reshape the e-commerce industry

  • Written by News Company


The e-commerce industry is developing rapidly. To satisfy all customers’ needs, you should know what they want. In brick-and-mortar shops, you may simply ask them. When it comes to the online eCommerce industry, Machine Learning is the solution.

Artificial Intelligence and Machine Learning are popular terms to use nowadays. However, not many people actually understand their meaning. Before we move on, SapientPro development team offers you to have a look at how these two terms are different from each other:

Artificial Intelligence - is a machine capable of performing a task, imitating human intelligence.

Machine learning is defined as the study of computer algorithms that allow computer programs to automatically improve through experience.

ML is your solution to understanding the behavior of the target customers, reduce cart abandonment rates and as a result increase sales.

Nowadays there are different ways in which ML can affect eCommerce business:

Smart Product Recommendations

Recent research held in the USA showed that 63% of consumers are interested in personalized recommendations. Those are the vivid result of Machine Learning implementation.

Online shoppers are already tired of being presented with the products they are not interested in. Specific algorithms can figure out what the customer is really targeting to purchase, based on the analyzed data, and studying the buyer’s behavior.

Now there exist two types of algorithms for creating personalized recommendations:

The collaborative filtering technique is based on what other customers prefer to have. If one buyer chooses two products, there is a chance that the other buyer would like those things together too.

Content-based filtering takes into account the personal information about the client like gender, age, purchasing preferences; and the product’s characteristics.

Customer Support

The customers are becoming fed up with long waiting for the support to answer to their queries. Sometimes the employees are unable to help clients solve their problems due to their low competence or inability to find the relevant answer quickly.

Chatbots have evolved drastically and sometimes you don’t even pay attention to the fact that you are asking a robot for help. That’s ok, regarding how far the ML got so far.

Pricing optimization

The high competition enables users to choose the best price on another website if they are not satisfied with what your e-store offers. To avoid losing customers, we recommend you implement price optimization.

Dynamic prices presuppose not only lowering the price, but you can also make the products more expensive if the demand is higher. The price can also depend on the time, day of the week, season, competitive prices and many others.

Price optimization sometimes may have a negative effect on the customers, so this question has to be taken up pretty seriously, considering all the sides of the question.

There are still more fields where you can apply Machine Learning to boost your eCommerce business. Those may include the following:

Inventory forecast – can help figure out how man products should be manufactured or ordered, based on the analysis of market demands.

Churn prediction – uses algorithms to define the customers who are apt to terminate the cooperation with a business.

Product categorization – by the automatic grouping of the products, the organization process becomes easier and navigation more user-friendly

Customer segmentation – can create groups of clients, based on their preferences and personal characteristics like age, gender, etc. to improve the target marketing

Machine learning becomes available to a larger number of e-commerce business owners. The data-driven technology advances and it’s a great benefit to use the opportunities the times bring to you. 

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