Championing European Culinary Heritage in Hong Kong

This exciting campaign, co-financed by the European Union and supported by three esteemed consortia, brings the rich, indulgent flavours of Mortadella Bologna PGI, Salamini Italiani alla Cacciatora PDO and Zampone Modena PGI and Cotechino Modena PGI to the dynamic city of Hong Kong.

Special Press Luncheon
As part of the "Enjoy the Authentic Joy from Europe" campaign, an exclusive press luncheon is taking place on 14 May 2025. Hosted at Giando Italian Restaurant & Bar in Hong Kong, the event brings together key media representatives, influencers, and food enthusiasts to indulge in a customised menu featuring the iconic products.

The lunch also includes an introduction from representatives of the three consortia behind these meats: Consorzio Italiano tutela Mortadella Bologna, Consorzio Cacciatore Italiano, and Consorzio Zampone e Cotechino Modena IGP.

In-store Promotion at city'super
Following the press luncheon, the campaign will continue with an in-store promotion at city'super, one of Hong Kong's leading, premium grocery stores. From 15 to 25th May 2025, four city'super locations will feature a 'Gift with Purchase' promotion, where customers who purchase any of the European deli meats will receive a free USB multi-charging cable, while stocks last.

The renowned deli meats will be showcased in the following city'super stores:

• Central-IFC: Shops 1041-1049, Level 1, IFC mall, 8 Finance St, Central, Hong Kong
• Causeway Bay-Times Square: B1, Times Square, Causeway Bay, Hong Kong
• TST-Harbour City: Shop 3001, Level 3, Gateway Arcade, 3-27 Canton Rd, Harbour City, Tsim Sha Tsui, Hong Kong
• Shatin-New Town Plaza: Shops 204-214, New Town Plaza 1, Sha Tin, Hong Kong

The in-store promotion will give customers the opportunity to explore, taste and purchase these exceptional products while learning more about their heritage.

Supporting Heritage and Quality
The three consortia behind these products - Consorzio Italiano tutela Mortadella Bologna, Consorzio Cacciatore Italiano, and Consorzio Zampone e Cotechino Modena IGP - are non-profit organisations dedicated to safeguarding and upholding these traditional foods.

The consortia ensure that their deli meats meet strict production standards in compliance with the European Union's PDO (Protected Denomination of Origin) and PGI (Protected Geographical Indication) certifications. These certifications not only protect the integrity of these products, but they ensure consumers of their authenticity, nutritional value, and quality while also supporting the producers who continue to craft them using time-honoured methods.

Interested consumers can also check out the campaign's website https://www.enjoytheauthenticjoy.co/ and social media accounts - Instagram and Facebook - for the latest news and updates with more announcements to follow soon.

The content of this promotion campaign represents the views of the author only and is his/her sole responsibility. The European Commission and the European Research Executive Agency (REA) do not accept any responsibility for any use that may be made of the information it contains.


Hashtag: #EnjoytheAuthenticJoyfromEurope

The issuer is solely responsible for the content of this announcement.