Hootsuite and KAWO Announces Strategic Partnership to Further Expand Global Brands’ Access to China

SHANGHAI, CHINA - Media OutReach - 24 October 2023 - KAWO, the leading social media management platform in China, announced an expansion of its strategic partnership with Hootsuite, the global leader in social media management, to provide greater access, insights and efficiency for international brands in China. The partnership, focusing on three key verticals - education, pharmaceuticals, and financial services - builds upon an existing relationship that has enabled global marketers to manage global and Chinese social media networks within a single platform on Hootsuite.

A strategic market for many international brands, marketers are acutely aware of immense opportunities in China, which has around 1.02 billion social media users, and projections estimate that the number of users will grow to 1.2 billion by 2027. However, global marketers have long struggled with managing their social media presence in China alongside global social media networks.

The partnership will give global marketers easier access to KAWO within Hootsuite and enable them to create, manage and oversee content, obtain and analyse real-time data, and generate insightful reports across all global and China social media networks - a single platform that can manage Facebook, Instagram, Weibo, WeChat and more. Having all social networks within one dashboard enables a seamless and optimised workflow, allowing international brands to gain a deeper understanding of the impact of their social media campaigns in China and apply the learnings towards improving ongoing and future campaigns.

With real-time analysis of data and insights across all markets, marketers can leverage changing trends to create experiences that meaningfully resonate with audiences and drive performance. The unified environment also offers global marketers a holistic view of their campaign performance globally and in China, enabling them to optimise and allocate budgets more accurately.

Alex Li, Chief Executive Officer, KAWO, said, “Global marketers and brands are increasingly looking to power their campaigns and drive performance in China's rapidly evolving social media landscape. From platform selection to creating engaging content and accurately measuring ROI, brands and marketers want cutting-edge solutions that help them be more strategic and dynamic in their local campaigns. Our enhanced partnership with Hootsuite will make it more seamless for marketers to make timely, data-driven decisions by providing much-needed visibility and understanding on a single platform, enabling them to channel their focus towards delivering engaging, impactful campaigns in China.

James Partington, Director of Partnerships Programs, Hootsuite, said, “For over 15 years, we've been helping brands grow online by delivering best-in-class social media tools that drive efficiency and results. We are excited to strengthen our partnership with KAWO, having seen the benefits our early collaboration/integration provides to our customers. Working together in a broader partnership, we look forward to delivering enhanced productivity in a collaborative ecosystem that will boost the competitive advantage for our customers.

A built-in-China platform, KAWO supports more than 500 global brands across a range of industries on WeChat, Weibo, Douyin, Kuaishou and Bilibili.

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KAWO

Founded in 2017, KAWO is the leading social media management platform in China. KAWO allows brands and agencies to manage social media accounts, publish content, collaborate, generate detailed data analysis reports, monitor competitors in real-time, and gain deeper insights with social media data within China’s highly specialized social media landscape.

Customers of KAWO include leading brands in consumer goods, luxury goods, professional services, technology, tourism, entertainment, sports, and B2B businesses. KAWO's current investors include: IMG, Tiger Global Management, and Sequoia Capital China. To learn more, visit www.kawo.com.

Hootsuite

Hootsuite helps customers harness the power of social to ignite their brand and business. As the global leader in social media management, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite’s unparalleled expertise in social media management, social insights, employee advocacy, and social customer care empowers organizations to strategically grow their brands, businesses, and customer relationships with social media.

Hootsuite Academy, the industry-leading online learning platform, empowers education and growth through a wide range of certifications and has delivered over one million courses to over half a million people worldwide.

To learn more, visit www.hootsuite.com.