A bold new way to experience one of Australia’s most recognisable landmarks has arrived, with BridgeClimb Sydney officially opening the all-new BridgeMuseum. 

Located inside the Sydney Harbour Bridge’s original South-East Pylon, the reimagined BridgeMuseum invites visitors to step inside the structure itself for the first time in a truly immersive way, uncovering the stories, engineering and cultural significance behind the world-famous icon.  

The major revitalisation, funded by the Hammon family – operators of BridgeClimb Sydney and custodians of the South-East Pylon – and designed by leading creative agencies Thylacine and Eye Candy, transforms the former Pylon Lookout & Museum into a world-class, story-led experience that brings the Bridge’s past and present to life.  

“The BridgeMuseum has always been one of Sydney’s hidden gems,” said Deb Zimmer, CEO of BridgeClimb Sydney. “With this transformation, we’re proud to officially open a new world-class cultural tourism experience for Australia – providing another connection to the Sydney Harbour Bridge for locals and tourists from around the world.”    

“We now offer two distinct but complementary experiences. BridgeClimb offers the thrill and perspective of standing atop the Sydney Harbour Bridge, guided by experts and surrounded by breathtaking 360-degree views. The BridgeMuseum brings the story to life from within – revealing the history, innovation and human stories behind the steel, and deepening your connection to this iconic landmark.”  

Inside the BridgeMuseum, visitors can explore interactive displays, multimedia storytelling and historical memorabilia that bring the Bridge’s design, construction and cultural impact to life. From its origins in the 1920s and 1930s to its role in modern Sydney, the experience reveals the Bridge as a living part of the city’s identity.  

The South-East Pylon itself has played host to many chapters of Sydney’s history since opening to the public in 1934 – from serving as a WWII military lookout to housing a post office, and even a family of white cats.  

First Nations perspectives are woven throughout the experience, developed in collaboration with Indigenous design agency Balarinji, with Gadigal insights embedded across the storytelling – fostering a deeper connection to Country and the harbour long before the Bridge was built.  

“The revitalisation brings a fresh and compelling new experience to one of Sydney’s most iconic landmarks,” said Destination NSW CEO Karen Jones. “By combining heritage, storytelling and innovation, the BridgeMuseum adds even more reason for visitors to choose Sydney, supporting local tourism and the NSW Visitor Economy Strategy 2035.”  

Visitors can also elevate their experience with SkyHouse After Hours, the BridgeMuseum’s premium end-of-day offering. Located 87 metres above sea level, the experience includes beverages and canapés in a unique, atmospheric setting within the Bridge itself. SkyHouse is also available for private hire, offering a distinctive venue for events, celebrations and corporate gatherings.   

BridgeMuseum offers a self-guided, multilingual experience, with translations available in Mandarin, Korean, French, German and Japanese, making it accessible to international visitors.  

Developed with support from Transport for NSW and approved by the Heritage Council of NSW, the revitalisation carefully balances innovation, safety and heritage preservation, aligning with the NSW Visitor Economy Strategy 2035.  

Visitors can experience BridgeMuseum on its own or as part of a combined ticket with BridgeClimb, offering two distinct yet complementary ways to experience the Sydney Harbour Bridge.  

Tickets are on sale now via www.bridgemuseum.com.au, with the experience perfect for visitors of all ages – whether you’re a local or visitor interested in exploring the history of the Sydney Harbour Bridge and the city beyond.  

About BridgeClimb Sydney

BridgeClimb Sydney is an iconic Australian experience that offers a unique way to explore one of the nation’s most famous and celebrated structures – the Sydney Harbour Bridge. Each guided climb delivers breathtaking views, fascinating insights and an unforgettable journey to the Summit.  

About BridgeMuseum 

The BridgeMuseum is a world-class cultural and historical experience located within the South-East 

Pylon of the Sydney Harbour Bridge. Through immersive storytelling, interactive exhibits and First Nations perspectives, it reveals the stories, engineering and cultural significance behind one of Australia’s most iconic landmarks.  

About Hammons Holdings 

Hammons Holdings is a third-generation family business and a leader in Australian tourism, with more than 80 years of experience delivering world-class visitor experiences. 

The group owns and operates iconic attractions including Scenic World, BridgeClimb Sydney and the BridgeMuseum, and Sydney Zoo, welcoming millions of visitors each year.