5 top ways to increase traffic to your business
- Written by NewsCo
Business traffic is the number of people or clients visiting your business. It can be foot traffic or site traffic. Heavy traffic grows your business steadily, hence more profits. It will also lead to the expansion of lines of your products. As your business expands, you need to hire more employees for assistance; therefore, spontaneous traffic creates jobs.
Traffic in your business acts as a customer lead to your existing business and new ones. Heavy traffic, of course, needs some effort to push it to high grounds. Poor and website send clients away, whereas an attractive store grabs a customer's attention. If you invest poorly, you reap lowly. Below are top ways on how you can increase your business traffic;
Content
The content on your business website is where your business revolves. It determines how long clients can stick to your page. Is it grabbing your customers’ attention? Have something for your clients; let them have the urge to visit your website time and again. A call-to-action link should be available and accessible throughout your pages, like to buy facebook likes.
Be clear on the CTA's role to avoid confusing your clients; is buying the product or subscribing to their newsletter? Your content should be shareable. Utilize the power of sharing button to other social media platforms. Make your website recommendable to other people; iron out the security level of your website. Make use of the SSL certificate if you are dealing with online payments. Customers prefer live chats when making inquiries; enable live chat features on your website.
Engage Old Customer in New Ways
Old is gold. You know the customers' likes and dislikes. Introduce them to new products and services. Change is inevitable; help your existing customers adopt your new business. Use the power of social media to make an outstanding introduction of your new ways. Offer small discounts to your existing customers as an introduction to your changes.
Over the years, discounts are the primary mode of attracting new and retaining old customers. Discounts bring you multiple business referrals hence more traffic for your business. However, offer discounts at modest rates to avoid incurring losses. Insist on straight-out sales; it is a significant way to pull your customers out of their old shopping ways. Consider offering a small referral fee for your existing customers.
Start from the Outside and Look in
Have a clear picture of the potential client who passes by your business premises. Watch and learn the demographic of your target audience. Try to figure out why they chose the next store over yours. Are the people passing by your shop window shoppers? Think of the outside appearance of your stores; does it rhyme with the products and services you are offering?
After the outside analysis, think of the inside bit of your store. How is the display of your shop? Can it grab your target audience's attention? An exemplary display of your products will attract customers to your shop. Also, make use of coupons to bring more traffic to your business.
Host a seminar and a workshopHolding seminars and workshops for your customers is ideal for generating more traffic for small-scale and large-scale businesses. Seminar topics should be in line with your area of business. Market your products as you impact skills and knowledge to your clients. Advertise your seminar or workshop on social media platforms.
The skills and knowledge you train your clients may lead to more business referrals. You may also buy helpful ideas from your customers hence business expansion. You can also make spontaneous sales during the workshop day.
The little knowledge you impact to your customers may be a Long-time; hence retaining the customer. You can hold an online seminar that will bring traffic to your website.
Put on your Small Business Customer Service Hat
Small businesses have excellent customer services, unlike large chains. Excellent customer service will create business traffic. If you have terrific services, enthusiasm, and thorough knowledge of your products, then heavy traffic will follow you. Excellent customer service builds a strong bond between you and your clients.
Seminars and workshops for small businesses are always successful since clients' turn-up is large magnitudes. The reason behind it is the overwhelming customer service.
Conclusion
Traffic is critical for your business growth, be it an online business or a physical store. Winning customer hearts can be challenging. You want expansion in your business; therefore, you go the extra mile to make this achievable. The look of your physical store and online one determines your customers' traffic. Flashy and appropriate store arrangements effortlessly wow your target audience.
Businesses doing well offer discounts once in a while. They want to bring in new clients and retain the existing ones. Hosting seminars and workshops boosts traffic in your business .understanding the demographics of your target audience is a critical thing in business. Many successful businesses have a story behind them. Follow the above ways and win heavy traffic in your business.
Tess Sanders Lazarus
