How to Perform SEO-Friendly Website Rebranding
- Written by Hannah Madison
Rebranding of a Business is mostly a business decision driven by the marketing or PR teams. They have the prime agenda of renewing the company name concerning customer or shareholder preferences. Having a new name, the company can not only continue to impress its existing consumer base but also get more conversions as it can target new and contrasting consumer bases.
Why is SEO important in Rebranding?
Companies must possess an SEO friendly structure and employ SEO services while rebranding to retain consumer bases. Rebranded Websites or businesses still need to drive traffic their way with links and keywords but need to stay on top of existing brand-related rankings.
How to approach an SEO Friendly Website Rebranding?
Following are some of the ways to do SEO-friendly website rebranding:
Maintaining a positive influence of the old brand:
Some existing customers might not be taking the change positively. This disparity of opinions can be solved by keeping relevance to the old brand by retaining some of its attributes relating to the previous business-related queries. If the previous brand is already well established, it would be an absolute loss to not capitalize on its link popularity.
Researching Keyword Rankings meticulously:
While rebranding itself with a new identity, the company name or the website name should be well researched for keyword rankings. The name should be something that consolidates the previous brand image while targeting related keywords of similar businesses. It helps the business or website to stay afloat and continue to drive organic traffic after surfacing.
Building a Mobile Optimized infrastructure:
After an SEO analysis, a friendly website structure should take very little transition or loading time. If the rebranded website has high-quality content and as a result takes a lot of time to load up, potential customers are being let go. People are also generally likely to spend less browsing time on a website that is not mobile optimized.
Efficient redirecting after domain change:
After changing domains, it becomes hard to provide a link of continuity between two businesses that might seem unrelated. To battle this, SEO Gold Coast suggests queries, including the previous website or business, should be redirected to the current domain. But to establish a link between the two businesses, it is advisable to create a page in the new domain that links directly to the old brand and the rebranded website's homepage. This can help all searches about the old brand to be redirected to the rebranded website better.
Anchor text and backlinks:
The previously driven traffic from affiliate marketers and other websites need to be redirected to the new site. The anchor texts in those websites and backlinks might have a keyword related to the previous website, which would snag your efforts to optimize for SEO. This issue can be solved by utilizing an SEO tool to get a list of all backlinks of the previous website in other websites and contacting them to update their content for the rebranded website.
Conclusion:
Implementing SEO is a great deal of work while rebranding a website. Some companies provide explicit and faultless SEO analytics to drive more traffic to the website effectively. An SEO friendly rebranding can go a long way in providing long term returns.
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