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The Conversation

  • Written by Matthew Ricketson, Professor of Communication, Deakin University
Media companies are mad as hell at tech giants and don't want to take it anymore. But what choice do they have?

Media companies around the world are in an existential funk. The tech giants - Facebook, Google, Apple and Amazon - have built a better mousetrap for profiting from consumers’ attention than the traditional media can offer. To add insult to injury, they use the media companies’ journalism as bait but don’t want to pay for it.

Big Tech firms also don’t see themselves as publishers and operate untroubled by demands for responsibility that come with being one.

No wonder that, according to a new international survey, media companies are increasingly unhappy with their lot.

In this episode of Media Files, Matthew Ricketson and Andrew Dodd talk with the survey’s author, Robert Whitehead.

Whitehead, a former editor-in-chief of The Sydney Morning Herald in the days when the masthead still made millions for what was then called Fairfax Media, shares his thoughts on what media companies could do and whether their calls for regulatory change will succeed.

Additional credits

Recording and production: Gavin Nebauer and Andy Hazel.

Theme music: Susie Wilkins.

Image

Shutterstock

Authors: Matthew Ricketson, Professor of Communication, Deakin University

Read more http://theconversation.com/media-files-media-companies-are-mad-as-hell-at-tech-giants-and-dont-want-to-take-it-anymore-but-what-choice-do-they-have-126352

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