Follow the money: the organisations that spent the most on social media during the election
- Written by Mark Riboldi, Lecturer in Social Impact and Social Change, UTS Business School, University of Technology Sydney
The Conversation , CC BYSocial media advertising is an increasingly important frontier in election campaigns.
Political parties, candidates and third-party groups – such as trade unions, industry bodies and interest groups – all spend big to push their message high into the algorithms of potential voters.
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