WHISTLER, B.C. (Sept. 17, 2015) –K2 Snowboarding Canada continues to enhance their sales force with the new partnership with JRH Agency LTD to represent British Columbia. The experienced agency possesses more than a decade of sales saviness in the action sports and fashion industries, and will bring boosted efficiency and recognition of the K2 Snowboarding brand to the territory.

“I am excited to welcome Jason Hilton and JRH to K2 Snowboarding,” said Taylor Ricci, Canadian Sales Manager at K2 Snowboarding. “Hilton comes to K2 Snowboarding with a long history of working with our retail partners in BC and a deep knowledge of the snowboard industry.”

JRH was founded by principal rep, Jason Hilton in 2000. He and his associates have worked with the best brands, premiere retailers, and athletes across Western Canada and beyond. Hilton has a strong belief that participation is a key ingredient to the success of any brand.

JHR currently represents RIDE Snowboards, Cappel Outerwear, Spacecraft Clothing, Sabre Vision, Wonderland Sunglasses, Super Brand High Performance Surf Boards and Appeal, Bic Sport, Tavik, Celtek, Beaver Wax, MTN Approach, and Morrow Snowboards.

"I am super stoked to add K2 Snowboarding to our mix and to be working with the extremely talented team behind the brand," said Hilton. “K2 has been supporting snowboarding for over 25 years and I couldn’t be happier to represent such a legendary brand.”

For more information about K2 Snowboarding, please visit: k2snowboarding.com.