Media ContactTessa DuBois Verde Brand Communicationstdubois@verdepr.com 970.259.3555

Durham, N.C. (Sept. 30, 2015) – Balega , recently acquired by Implus, a leading performance sock brand in the run and outdoor specialty market, will continue to support the Breast Cancer Fund (BCF) for the third year in a row, with the release of their limited edition Words of Grit and Grace Enduro Sock. One dollar per pair sold will go to the BCF, which works to eliminate cancer risks through public policy and educating consumers of the link between chemical exposure and breast cancer.

This year, three new inspirational messages are embroidered into the toe of each bright colored and uniquely designed sock including, “Don’t mess with me”, “Yes I can” and “I am strong.” Together, Balega and the BCF are encouraging women to be healthy and reduce the risk of breast cancer.

“The Breast Cancer Fund is thrilled that Balega is supporting our work to stop this disease before it starts,” said Jessica Smith, Development Manager at the Breast Cancer Fund. “Together, we can turn awareness into action.”

“We are starting to build great awareness amongst our running community for the BCF through the sale and promotion of these inspirational socks,” said Tanya Pictor, Vice President of Marketing at Balega. “We feel great alignment with this amazing cause and group of inspirational people and we will continue with our support.”

Balega’s Grit & Grace sock are available in running specialty stores and online at https://www.balega.com/our-product/enduro. These socks will be sold for $12.50 each and sales will begin in September 2015 and last through October’s Breast Cancer Awareness Month 2015. For a list of all Balega retailers, click here.

About Balega International
A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information visit http://www.balega.com. 

About ImplusHeadquartered in North Carolina’s Research Triangle Park, Implus LLC has evolved to become an innovative provider of footwear, outdoor and fitness accessories to its retail partners. Implus’ family of brands includes Sof Sole, Yaktrax, apara, Airplus, Sneaker Balls, Sof Comfort, Little Hotties, Perfect, TriggerPoint, ICETrekkers and Balega. From insoles, socks and shoe care to seasonal accessories and fitness solutions, Implus proudly distributes its brands to thousands of retail locations across the United States and worldwide. For more information, visit www.implus.com.

About The Breast Cancer Fund The Breast Cancer Fund is the leading national organization working to prevent breast cancer by eliminating our exposures to toxic chemicals and radiation linked to the disease. For more information, visit www.breastcancerfund.org. 

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