Brand Competition and Consumer Preference of the Chinese Air Purifier Market

Using big data analytics, this research covers all top air purifier brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by air purifier sales, number of times online users mention about a particular air purifier brand, brand preferences, factors affecting purchase, as well as online shoppers’ comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

List of Topics

• Tmall and JD sales rankings of Chinese and foreign air purifier brands, including sales volume ranking of those brands’ best-selling models
• Analysis of brand position, touching on major vendors’ online visibility and sentiment rating that were measured based on the number of times online users mention a particular brand on Tmall and JD

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• Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them
• User analysis of major air purifier brands in China, highlighting user distribution by gender, by age, and by region

Companies covered

Changhong, Daikin, Gentleman, Kylin, Lemai, Mfresh, Midea, Mitsubishi, Panasonic, Philips, Povos, Sharp, TCL, Westinghouse, Xiaomi, Xiaomi, Xuyang, Yadu

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