Chinese Home Appliance Industry and Market Research, Analysis and Forecast Report 2015

Chinese Home Appliance Industry and Market

According to China’s MIIT (Ministry of Industry and Information Technology), total revenues of Chinese home appliances topped around 897.6 billion RMB (US$140.3 billion; US$1= 6.4 RMB) as of August 31, 2015, up 10.4% year-on-year. Meanwhile, total profit margins reached 51.79 billion RMB (US$8.09 billion), up 21.9% year-on-year, while the total tax paid by home appliances brands in China hit 24.33 billion (US$3.8 billion), up 22.9% year-on-year. Sales of home appliances continued to be brisk from January to August, with sales ratio of 96.7%.

List of Topics

• This research focuses on Chinese home appliance market, including washing machine, refrigerator, air conditioner, and LCD TV, with volume and model rankings of international and Chinese brands in China; also included are export and import volume and value of Chinese home appliances.

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• The research is conducted based on primary data obtained through interviews and secondary information of shipment and sales disclosed publicly by Chinese government institutions such as National Bureau of Statistics and General Administration of Customs, leading international and Chinese branded vendors and channel distributors in China.

Companies covered

Aux, Bosch, Changhong, Chigo, Daikin, Electrolux, Galanz, Gree, Haier, HF-Sanyo, Hisense, Kelon, Konka, LG Panda, Littleswan, MeiLing, Midea, Mitsubishi, New-fly, Panasonic, Ronshen, Samsung, Sanyo, Sharp, Siemens, Skyworth, Sony, TCL, Tongfang, XiaoYa, Xingxing, Xinle

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