Denver, Colorado (December 22, 2015) – The Avalanche Project, a coalition to engage and educate backcountry wintersports enthusiasts on safety in avalanche terrain, announced today their 2016 Outdoor Retailer Winter Market planning.

The four-day trade show based in Salt Lake City will showcase a variety of events from The Avalanche Project on mountain safety, avalanche awareness and trends in backcountry gear and technology.

“We are thrilled to continue and enhance our safety initiatives at Outdoor Retailer Winter Market,” said Tim Bennet, Executive Director of AIARE. “Our mission is to spread a culture of snow-based mountain safety and responsible recreation through collaborative action and cohesive messaging. Partnering with Outdoor Retailer helps expand our impact at such an important event for the outdoor industry.”

Schedule of events:

Wednesday, January 6, 2016Demo Day – Mountain Safety with The Avalanche Project | Ongoing throughout the dayThe Avalanche Project members AIARE, Utah Avalanche Center and BCA invite you to test your backcountry skills on our field course, take a lap with an Avy Project Ambassador on your demo gear, and preview the “Know Before You Go” program during the On Snow Demo day at Solitude. Find out what your team needs to know to become an Avalanche Project Ambassador and enter to win great gear! Buyers and Media can get a $5 food voucher by visiting The Avalanche Project tent in the Demo Chill Zone, see you in the backcountry #avalancheproject.

·       Field skills Beacon Park – TAP Rep will be onsite to demonstrate gear, answer questions, and test your skills

·       Ski with an athlete or Avy Pro – Sign up for a time to take a lap with an Avalanche Project Ambassador – Times available on the Hour and ½ hour. Text: 303-817-7378 to sign up with name and time preference

UAC presentation at Brewvies – The Utah Avalanche Center | 7:00 PMJoin us for UAC’s showing of Meru at the Brewvies Cinema Pub, benefiting the Utah Avalanche Center. The Avalanche Project will also be presenting a showing of the new Know Before You Go avalanche awareness video.

ORWM “Camp” Programs – Hosted by The Avalanche Project | Daily at the Camp booth #36112Backcountry Technology Topics - Brands and athletes telling their story about equipment, snow safety, corporate responsibility, and why they are engaged with The Avalanche Project.  Stop by for one of the scheduled presentations or anytime to learn how you or your company can help keep our consumers safer by engaging with The Avalanche Project.

Thursday, January 7, 2016The Avalanche Project presents – Backcountry Safety Equipment | 11:15 a.m. - 12:15 p.m.Come hear the latest breakthroughs in avalanche safety equipment and what companies are doing to arm their customers with equipment and knowledge to stay safer in the mountains. Moderated by Bruce Tremper recently retired UAC director; Ryan Guess, Black Diamond / Pieps; Bruce Edgerly, BCA; Dave Furman, Mammut; Tom Mason, Ortovox; Jeremy Jolley, Arva 

Friday, January 8The Avalanche Project presents - Know Before You Go | 9:30 - 10:30 a.m. See this compelling presentation first hand and find out what industry experts are sharing in this star filled avalanche awareness program. Moderated by UAC staff

The Avalanche Project presents - Backcountry Goods; Skis, Boots, & Bindings | 11:15 a.m. - 12:15 p.m.Find out about the latest advances in hard goods, helping people travel further and faster into the backcountry and what companies are doing to promote well informed customers.  Moderated by Adam Howard, Backcountry Magazine; Mike Hattrup, K2; Erme Catino, DPS; Ryan Guess, Black Diamond; Federico Sbrissa Arc'Teryx.

Saturday, January 9Happy Hour - The Avalanche Project presents - Keeping backcountry riders alive | 4:00 - 5:15 p.m. Find out what is happening around the industry to promote a consistent safety message and learn how your company can get involved. For Retailers, Manufacturers and The Avalanche Project. Moderated by Paul Diegel, UAC

Sunday, January 10 The Avalanche Project presents - Know Before You Go Presentation | 9:30 - 10:30 a.m.Moderated by UAC staff

Media Contact:Verde Brand CommunicationsKristin Carpenter-Ogdenkco@verdepr.com970.259.3555