Stio Partners with Alta Ski Area for 2015-16 Winter Season

JACKSON, Wyo. (November 18, 2015) – Jackson Hole mountain apparel brand Stio is partnering with Alta Ski Area for the 2015-16 winter season. Alta and Stio customers will have exclusive benefits between brands, including awareness and exposure to respective audiences, discounts on Stio apparel and chances to enter sweepstakes and giveaways for ski packages, lift tickets and more. Stio will also outfit Alta inside staff with its Gannett Peak Half Zip as part of the agreement.

“We couldn’t be happier to partner with one of North America’s top ski areas for what we hope is the beginning of a long, mutually beneficial relationship,” says Noah Waterhouse, Stio VP of Marketing & Sales. “For 77 years Alta has been the benchmark for the authentic Rocky Mountain ski experience, and we’re honored to share our passion for authentic mountain apparel with them.”

Stio and Alta customers will have the opportunity to enter the Alta First Tracks Experience sweepstakes, offering skiers the ultimate day at Alta: early lift access, a guided tour by an Alta insider, and an on-mountain breakfast for four, courtesy of Stio. Additional Alta giveaways will be announced regularly on www.stio.com and on Stio’s Instagram channel, @stiomountain.

“Alta’s customers are some of the most enthusiastic and loyal skiers in the world; they have entrusted us to only partner with companies that share our values of authenticity, environmental heritage and access to spectacular snow and alpine terrain,” states Onno Wieringa, President and General Manager of Alta Ski Area. “After meeting the team at Stio, we felt like they perfectly fit the bill and we are excited to help introduce our fans to Stio’s brand.”

About Stio®

Headquartered in the heart of the Tetons in Jackson Hole, Wyoming, Stio® was founded to inspire connection with the outdoors through beautiful, functional, and innovative products infused with the soul of mountain lifestyle.  Stio’s “mountain town style meets backcountry performance” product is sold via Stio Mountain Studio™ retail stores in Jackson, Wyoming and Chicago, Illinois, Stio® catalogs and the Stio® website. www.stio.com.

About Alta

Founded in 1938, Alta Ski Area is an iconic winter destination with a rich history and a passionate customer base. A seasonal average snowfall of over 550 inches coupled with a philosophy of offering an authentic skiing experience have developed generations of loyal fans who consistently rank the Utah resort at the top of the Ski Magazine reader surveys in the category of Overall Satisfaction. www.alta.com.

Contacts:Mackenzie CarrollBackbone MediaMackenzie.Carroll@backbonemedia.net970-963-4873 x142