EDDIE BAUER EXPANDS CUSTOM DESIGN OFFERING WITH SANDSTONE JACKET

SEATTLE – March 7, 2016 –Eddie Bauer continues to innovate its personalized, technical outerwear offering with the launch of the Eddie Bauer Custom Sandstone Jacket. With four-way stretch, breathability and weather resistance, the bestselling Sandstone Jacket is an indispensable utility piece. Now with more than 1 million possible design combinations, customers can design their own jacket through Eddie Bauer Custom in a style that is uniquely their own.

“Eddie Bauer prides itself on building innovative and functional products that enable people to enjoy their outdoor adventure of choice,” said Mike Egeck, Chief Executive Officer for Eddie Bauer. “And Eddie Bauer Custom empowers our customers to personalize their product choice. We are eager to see what our customers create.”

Following the successful Custom MicroTherm Jacket launch last fall, the Custom Sandstone Jacket is the second customizable product from the brand. An iconic style in the First Ascent series, the Sandstone Jacket was built by Eddie Bauer’s world-class guide and athlete team for all-season, high-output activities from alpine and rock climbing to trail running and cross-training. Its breathable, wind and water-resistant, stretch fabric allows complete freedom of movement making the Sandstone Jacket one of the most versatile soft-shells on the market. 

Without changing the technical aspects, the customized version features 12 unique zones for customers to reflect their own personalities: body, shoulder and collar, sleeves, side panels, contrast thread, zippers, and more. For even more personalization, customers can add a hood (+$30), a monogram to the upper right chest and/or sleeve and a personalized message on the interior label.  The jacket, starting at $129, will be available for men and women in tall and regular sizes, and petite for women.

The Custom Sandstone Jacket, just like all of Eddie Bauer’s premium apparel and gear, is guaranteed for life. The Eddie Bauer Custom platform featuring both the Custom Sandstone and MicroTherm Jackets can be accessed via www.eddiebauer.com/custom. To place special orders for groups, teams, clubs and businesses, please contact customer service at 1-800-426-8020.

To learn more about Eddie Bauer, please visit www.eddiebauer.com.

About Eddie Bauer        

Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells premium-quality outerwear, apparel, footwear, gear and accessories for the active outdoor lifestyle. Eddie Bauer is an internationally recognized brand known for its innovative product designs and exceptional customer service. Eddie Bauer products are available through catalog sales, online at www.eddiebauer.com, and at approximately 400 stores in the United States, Canada, Germany, Japan, and Southeast Asia.