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The Libbey Signature collection expands to include luxury barware

TOLEDO, OHIO, March 5, 2016 – (NYSE MKT: LBY) Today’s home entertainer wants the experience of having craft cocktails from the trendiest bar in their own home. Creating bar-worthy cocktails at home requires the right ingredients and the right glassware, glasses that elevate the presentation of the drink. The Libbey Signature collection of premium glassware has been expanded to include luxury barware for the home mixologist to create the latest drinks for their guests.

The Libbey Signature collection is fine glassware made in America and features a perfectly balanced design and elegant shapes. Its classic, refined look elevates sophisticated, special occasion moments at home.

“According to Google Trends, searches for ‘craft cocktails’ and ‘bar at home’ have risen steadily in the past few years, up 250% and 170% respectively,” said Serena Williams, senior manager of retail channel marketing for Libbey Inc. “Millennials are leading the way with their desire to experiment with different flavors and types of drinks. They’re also investing in glassware that allows them to celebrate the experience of the beverages they craft at home.”

The line has been expanded to include a luxury barware collection with Stemless Red and White Wine glasses and Cooler, Double Old-Fashioned and Martini glasses. Libbey Signature glassware is crafted using ClearFire™ Formula for exceptional brightness, clarity and strength. The brilliance of the glass enhances the appearance of wine and cocktails and ensures the aroma and flavor is authentic for every sip.

“The collection raises the bar for supremely elegant glassware that delivers beauty and strength so every moment and toast is captured for years to come,” Williams added.

Libbey Signature is luxury glassware and embodies Libbey’s long-standing glassware expertise and drive toward innovation.

 

About Libbey Inc.

Based in Toledo, Ohio, Libbey Inc. is one of the largest glass tableware manufacturers in the world. Libbey Inc. operates manufacturing plants in the United States, Mexico, China, Portugal and the Netherlands. In existence since 1818, the company supplies tabletop products to retail, foodservice and B2B customers in over 100 countries. Libbey’s global brand portfolio, in addition to its namesake brand, includes Crisa®, Royal Leerdam®, Syracuse® China and World® Tableware. In 2015, Libbey Inc.’s net sales totaled $822.3 million. Additional information is available at libbey.com. 

Authors: Pitch Engine

Read more http://www.pitchengine.com/pitches/f52ed0b4-1250-4a4a-898d-918ed126dbea

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