Luxury Escapes launches first glossy print magazine with Grin Creative
- Written by Kirstie Bedford
Luxury Escapes is launching a national consumer-facing glossy print title with Melbourne-based publisher Grin Creative.
Titled ‘Luxury Escapes’, the print magazine will have an initial circulation of 20,000 copies, and will be distributed
Via newsstands, sit in all business class lounges, and be delivered directly to Luxury Escapes’ hotel partners and high spending platinum members.
Luxury Escapes has built a community of travellers influencing the global travel ecosystem. The magazine will be an additional tool to reach those 2.6 million discerning travellers, who will be engage directly to build a broad subscription base for the title.
Luxury Escapes Chief Revenue Officer Blake Hutchison says he’s thrilled to be collaborating with Grin Creative on such an exciting project.
“We’re pleased to deliver our customers, and potential new customers, a print publication that will strengthen what we are doing online.”
Grin Creative Managing Director Justin Jamieson says the magazine is an extension of its highly successful fortnightly direct mail mini-magazine, launched for Luxury Escapes late last year.
“We’re really excited to be launching this expanded publication with Luxury Escapes. To be able to tap into an extensive and engaged database with such a popular travel brand is a dream come true for a publisher.”
He says the new magazine will offer a unique perspective for consumers seeking luxury holidays.
“Luxury Escapes Group has identified what travellers are seeking and wanting. Luxury travel has changed in the last decade as seen with the rise of trends including glamping, barefoot luxury and high-end immersive experiences. This publication will be reflective of these.
“It’ll have authentic, quality content supported with stunning imagery and a unique design, which champions the destination, property or experience. The magazine will be an independent all-encompassing luxury travel title, as well as featuring exclusive Luxury Escapes’ deals.”
Luxury Escapes magazine will feature both international and national luxury travel. The inaugural edition will be launched in early November.
The magazine adds to Grin Creative’s already extensive work in the travel sector, which spans more than a decade, and includes publishing National Geographic Traveller for Adventure World and the award -winning get lost magazine.
James Junkin
