Business News

Mon Jun 10

How Car Trailers Benefit Small Farmers

Written by News Company

Farming activity requires moving implements, fertilizer, seeds, pesticides, equipments, tools and a host of other things to and from the farm, nearly as a regular activity. Even when your farm is at close distance from home, it is unwieldy to carry these things personally on foot, or even in the boot of your car. If you attempt using the boot of your car for this purpose at regular intervals, your car can suffer serious aesthetic problems. A better solution therefore is to have a car trailer that can cater to all the aforesaid needs efficiently.

The ability to tow the car trailer along with an SUV is among the biggest advantages that a car trailer offers. As a farmer, it is hardly practicable to hire transport vehicles every day or every week to move farm inputs and produces from one point to the other. You may also not have adequate load to hiring a transport vehicle every time. Most farmers prefer open car trailers compared to closed car trailers because the open car trailer affords huge convenience in loading the farm inputs/produce and unloading them at the destination.

Small farmers can also buy car trailers in varying sizes as well as qualities to meet their exacting specifications. Although car trailers are offered in aluminium as well as steel, many farmers prefer the steel variant since they are relatively sturdy and better suited for rough handling. Depending on the average load or maximum load that needs to be moved, the weight and dimension of the car trailer can also be customized. One way to maximize the space within the trailer is to look for trailers with higher sides. Some of the farm inputs and produce can be voluminous in nature, while the weight will peg lower than the maximum rated capacity for the trailer.

Coming to your car, obviously it is a priced possession and you are always willing to ensure that it stays safe and clean at all times. The way you drive, transport it, or insisting on maintenance by experts only are among some of the useful measures in this direction. You can also gather plenty of information from the digital world to aid your passion on car maintenance whenever you have some quality time at your disposal.

Some of the major factors that should receive your attention while shopping for a car trailer include:-

For a comprehensive understanding of different types of car trailers, you can also visit U Beaut Trailers whose rich experience and expertise will essentially be helpful to you in getting your car trailer at affordable prices.

Open vs. Closed trailers

For the farming community, there can be no doubt that open trailers are the best option. On the other hand, we cannot ignore the advantages of closed trailers. If you have sensitive farm produce then you may have to weigh in the advantages of closed trailers before taking a final call. Another benefit that closed trailers bring is your ability to store farm produce or other stuff without having to disrupt space inside your home. Yet another factor in favour of closed trailers is their ability to protect the content in the trailer from stones and road debris while in transit and potential damage to exteriors, particularly when you are on long haul trips across states.

However, closed trailers are obviously more expensive and your additional spend could be closer to 50% compared to open car trailers.

Best size

When it comes to the size of the trailer, 8.5x20’ /8.5x24’ are the more popular sizes. But, if you have specific design orientation, the size can be customized, particularly when you choose steel as the material of construction. Within the standard sizes you will also find the 8’x16’ which is the smallest though most people do not prefer this size. When you use an SUV to haul the trailer, consider the weight of the trailer (with maximum load) that the SUV can pull comfortably. When you put heavy loads in the trailer frequently and it puts significant strain on your SUV, your SUV can suffer serious damages over a short space of time. On an odd day, if you happen to have heavier load to be moved around, you are better off hiring a mini truck or other transport vehicles than trying to haul everything in your car trailer.

Weight

Weight of your trailer is another important consideration. However, for farming operations, most people choose steel as the material of construction that is obviously heavier compared to aluminium. When you consider the end use, steel is sturdier than aluminium though you may need to pay attention to regular maintenance. Further, in terms of price too, steel tends to peg lower and that should be economically beneficial to you. Steel trailers can also be disengaged from your tow vehicle and left alone in the farm or home without fear of any major damage being caused. For instance, you have taken a few bags of fertilizer and do not have anything to carry back home from the farm. You can simply remove the trailer, leave it in the farm and drive back home. On a future occasion when you have stuff to carry back home, you can always connect the trailer back to the tow vehicle.

Accessories

Once you have determined the type of trailer that fits your needs perfectly, the next step is looking for various accessories forming part of the trailer. Notice also that some manufacturers may offer upgrades when you need them. Additional height is a factor we have already discussed.

Those opting for closed trailers may also consider finished interiors although this may not be ideal when the trailer is exclusively for farming applications.

Sun Jun 9

How to Ensure a Successful Letterbox Drop

Written by News Company

With the clamour surrounding social media and digital marketing, you might be wondering why you should revert back to the older technique of a letterbox drop.When done right, a letterbox drop can be successful in netting numerous new customers in your local area. Letterbox drops are most effective when prepared and planned out carefully, allowing them to be a strategic weapon in your small business marketing plan.

Don’t make the mistake of discounting the usefulness of a letterbox drop just because it seems old-fashioned. Modern printing facilities have made letterbox drops more affordable than ever before, making it easier to make the most of this direct and simple way of accessing new clientele. Below are some handy tips on how to ensure a successful letterbox drop.

Know Who You Want to Reach

Based on the data you have on your most loyal customers, you can figure out which postcodes would be most fruitful for you to target with your letterbox drop. Think through what would appeal to these potential customers given their likes, dislikes, status in the community and financial backing. What makes them tick? What would make them book your service? If you’ve developed an ideal customer profile as part of your marketing plan, now would be the right time to refer to it. Make sure the letterbox drop materials you design are a good match for your intended new customers.

Let Them Know You’re Local

A letterbox drop is particularly useful for local businesses. This is because as a local business, you can target postcodes that are in the surrounding areas to your business location. But there’s also an additional benefit. If you’re a local business, you can often get the support of the local community just by pointing out that you’re a part of it. So make sure that you say somewhere on your flyer that you’re their local dentist, hairdresser, plumber, or whatever you are.

Provide a Clear Call to Action

A call to action is marketing talk for “ask your customers to take an action”. If you don’t actually tell your potential customers what you want them to do, they might not take the critical action of booking in to use your service. You can also sweeten the deal by giving them an incentive to take action. For example, “book in today and get a third room steam cleaned for free!” Your incentive should be clear and you should always be able to deliver upon it, no questions asked.

Consider Content and Design

When it comes to the design of your letterbox drop flyer, aim for friendly yet professional. A photocopied, hand-written black and white flyer won’t be very professional, while something too slick and faceless will be seen as too impersonal. Spend the money and get a professional designer to create something that portrays your business in a positive light. A good designer will also be able to suggest text fonts and colours that work well together to represent your business appropriately. For maximum traction, get branded magnets attached to your flyers, as useful things tend to be kept longer than a simple piece of advertising.