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Maximizing Crunchbase For Your Business

  • Written by: NewsCo


Crunchbase can be a powerful tool for building the reputation of your business. This online company data hub is useful for collating your company's details and achievements. 


Here are five methods for maximizing Crunchbase for your business.


Make Sure Crunchbase Suits You


First things first: While Crunchbase can be a beneficial platform, some businesses will get more benefits from it than others. 


Tech startups in particular stand to get the most benefit from Crunchbase because a lot of investors using the directory will suit startups with the ability to rapidly expand. For companies dealing in advertising or web services, Crunchbase is a massive benefit.


However, for companies that ply their trade locally, such as builders, electricians, and plumbers, Crunchbase may not be the best resource to use as its global reach doesn't benefit these industries as much. Locally focused companies are better off using local business directories or LinkedIn.


Set Up A Free Account


Once you determine that your company is suited to Crunchbase, it’s time to set up an account. One of the benefits of Crunchbase is that it doesn't cost anything to start. It's free to sign up and upload a company profile, or an individual one if you are self-employed. 


Providing the main details for your company creates a single reservoir of information for visitors. Include company details such as contact information, area of expertise, and a personal bio for you as the founder.


You can also fill in details regarding your workers, financers, and shareholders, creating a detailed picture of your business. 


To get a sense of what type of profile will work best for your company, review similar ones in your industry. For example, those in the finance field can model theirs after Asiaciti Trust’s company page.


Providing portals to your social feeds or your website blog allows visitors to get to know your company. Your Crunchbase page will be authorized when your company is confirmed via a social media account.


Be Active


Crunchbase boasts almost 680,000 active companies and entrepreneurs, and the platform is still growing. That's a huge repository of potential clients, collaborators, or investors. Browse the platform for other startups and individuals who could benefit your business. You may even stumble upon your next board member or big-ticket investor.


Crunchbase employs algorithms that rate business pages based on their level of activity. Being active will help your page rise in these rankings and reach a wider network of entrepreneurs and investors. Your ranking will show near the top of your company profile page.


Control Your Online Image


Having your profile on Crunchbase appear on the first page of search results for your business is a massive boon for your company. This can be especially helpful for emerging startups that haven't yet built an effective website. 


As a third-party platform, Crunchbase has no direct or personal ties to your company, which adds weight to your membership.


Consider Investing in a Pro Membership


Although the basic version of Crunchbase costs nothing, a paid membership tier that gives you access to extra features is also available. For around $30 per month, you can tailor your browsing and use additional filters. You also gain the ability to compare company pages, receive email notifications, and use analytics features.

How to Prepare For Moving Into A New Workplace

  • Written by: NewsCo

Whether you are moving into a new workplace to upgrade or downsize, you need to ensure that the transition is as smooth as possible. Moving to a new workplace can cause a lot of disruption to your team, your clients and your business as a whole if you fail to take the right approach. 


On the other hand, if you have a plan in place from the beginning and you are prepared for the transition, you can ensure that everything goes as smoothly as possible. To ensure your business experiences as little downtime as possible, it’s wise to have your new workplace checked out prior to moving in. With a little diligence, you can ensure everything is in perfect working order before you arrive, meaning you won’t be calling your trusted commercial plumbers in Melbourne to carry out last-minute repairs when you arrive.


Let’s take a look at a few useful tips to help you move into your new workplace with ease.


Consider The Timeframe


Moving to a new workplace will not happen overnight and the length of time it takes to successfully make the move will depend on a number of different factors. The size of your new space, the fit-out required, the speed of negotiations with your landlord and so much more can influence how long it will take to complete the move to your new business premises. Be sure to consider how long the transfer will take so that you can plan for the move accordingly.


Understand Your Costs


As well as understanding the amount of time that your move is likely to take, it’s also important to understand how much it will cost. While naturally, you will have considered the cost of your new premises, you will also need to ensure that you have enough finances available to fit out your new space, move everything there and pay any legal, utility or relator bills that might be required as part of the move. 


Keep Your Team Informed


Keeping your team informed about every step of the move is crucial in keeping everything running smoothly. From the moment that you confirm you will be moving to new premises, you should update your team to let them know what is going on. Your new office location will not just impact your staff while they are at work, but it can have an impact outside of work too. Some of your team might have a longer commute to the new location or the new location might be on the wrong side of the city for their kid’s schools. Ensuring your team is informed throughout the process and giving them a chance to ask questions will ensure a smooth move for all. 


Spread The Word


Relocating your business to a new area is a big move for your company that you need to celebrate. Update your website, social media channels and send out an email blast to your customers to tell them about the move. This can also be a good opportunity to get some PR for your business locally, taking this chance to announce that your office is opening in a new location. 


Move Into Your New Workplace Successfully


Moving to a new office space can be stressful for you, your team and your customers if you fail to handle the transition well. However, with a solid plan in place from the outset, by paying attention to the details and keeping your team informed every step of the way, you can ensure that your business experiences minimum downtime and that your move successfully to your new location.

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