Business News

Fri Nov 13

5 Tips For A Successful Blog Layout

Written by Wayne Burden

There’s far more that goes into making a blog successful than simply having a way with words. How you display your content will have a huge impact on how easy it is to read, and whether people are likely to share it or not. Find a web designer near you.

If you are just starting out or looking to make some improvements with your current blog, here are 5 tips for a successful blog layout to tell you more.

Choose The Right Theme

Most bloggers choose a platform such as WordPress, Squarespace or Wix to host their blog on. Such platforms have hundreds of pre-existing themes to choose from. Or, you can have a web designer build you a custom theme too. This is great for bloggers who want to incorporate a storefront into their site, for example.

The key of course is to choose the right theme. Ideally, it should be specifically set up for bloggers, rather than a general website theme. While blogs can absolutely be an add-on of any website, it pays to select a theme that will focus on the design and usability of your blog, if that is the main purpose of your website.

Screen-Friendly Design

If you’re able to customise your template, you’ll need to factor in the overall design. There’s a huge difference between font colours and styles that work in print, versus what works online.

While there’s no harm in using pops of colour, remember that your text needs to be easy to read on both mobile and desktop devices. Otherwise, your bounce rate will soar because people aren’t able to access the information you are giving them. So always keep your users in mind when picking colours, fonts and other stylistic features. Find Marketing Agencies near you.

Use H Tags

H tags are an excellent way of breaking up your text, plus they are vital for SEO too. Your headline (blog title) will use a H1 tag, and subsequent tags run on a scale of H2 to H6, depending on their importance. Many novice bloggers make the mistake of writing a wall of text without adding any H tags, which can be migraine-inducing for visitors.

Try to break up your text with headlines after every 150-300 words. If it’s a particularly long point, you can start with a H2 tag and then use H3 tags underneath. This would work on a blog post that had lots of different categories, as it makes it easier for the user to jump to the section they need.

Evenly Space Out Images

Images help add interest to your blog. However, it’s important to use them in the right way especially when it comes to their placement. A good tip is to place an image under each H tag, which can help you introduce the point underneath more clearly.

Try to avoid extreme image sizing or alignments anywhere on your blog. Think of how the user would naturally read a page. Remove any images that look out of place, or make it tricky to read the next line of text.

Watch Ad Placement

Ads are one of the best ways to earn money through your blog. But, if they are placed in an annoying spot, it can cause frustration for your users. For example, ads that prohibit the user from being able to scroll properly. Or the ones that block the screen and are difficult to exit.

Most ad providers will allow you to specify where your ads are placed, and how big they are. Have a browse of your blog ads on a few different devices. Play around with the format until you are happy so that it gives the best user experience without compromising on your ad earnings.

To Sum Up

It’s worth giving your blog layout some thought if you want to maximise the number of views it gets. Not to mention provide a quality experience for your users. If in doubt, experimenting with templates or better still getting a web designer to build one for you is the way to go.

Once your blog design is looking snazzy, be sure to pay attention to your headings and where you place your images. By giving everything a final review before you hit publish, your blog stands the best chance of success.

Wed Nov 11

The evolution of advertising agencies in an ever-changing industry

Written by News Co

The world of advertising and marketing is forever evolving. In order to be successful, you must adapt to the changes in the industry and continue to make focused efforts towards your growth. Advertising agency is often creating new and innovative ideas in order to stay competitive and offer unique, and successful outcomes for their clients. With the development of technology, this provides advertising agencies with endless opportunities to reach out to clients. Continue reading to learn more about advertising methods which have achieved great success for marketers.

CO-BRANDING

This is a technique in which marketing efforts by two or more brands are combined and a new customer product is built. Apple and Nike are an example of co-branding and have been working together since the early 2000’s. During the process of co-branding, companies work in synchronization to elevate consumer interest into a newly created product. This creates a robust promotion effort and provides marketers with a highly successful method of advertising.

QR CODES

QR codes are a modern method of marketing and are often referred to as quick response codes. Digital action is initiated when a QR code is scanned using a QR reader which can be done using a smart phone device. This is an interactive tool as the consumer can gauge supplementary information regarding the product. When a QR code is scanned using a smartphone it leads to several actions like making a phone call or opening of a site or even sending a message. This modern form of advertising works exceptionally well for marketers, especially within this digital age.

CONTENT MARKETING

Content marketing generates awareness about a product in a storytelling form. It encompasses blogs, advertorials, or any type of content which is published on a site for promotional reasons. This method of advertising is currently favored by advertising companies due to the rise of social media. Written content is often distributed across social media platforms which enables it to be shared and has the potential to go viral. Most brands are now incorporating content marketing into their advertising strategy as a result of its effectiveness.

ONLINE ADVERTISING

In terms of advertising, the internet can be utilised as a tool to generate brand awareness and promote a product or a service. The internet has a significant level of reach and advertising companies have access to a number of tools to assist their clients. Advertisers make use of tools like Google AdWords to expand the reach of a brand. Google lets small business owners build online ads using keywords to reach out to their target clients. Some of the popular marketing efforts that can be used to push revenues are search engine optimisation (SEO), website banner ads, display ads, and social media ads. Online advertising should be incorporated into all advertising strategies, considering the significance the digital world has on society today.

PRINT ADVERTISING

Print advertising is still very much alive and a successful method of inciting brand awareness. Print advertising is often considered as high quality and builds credibility for the brand. It can include anything from newspapers to magazines, providing brands with the option to tailor a campaign suited to their budget. Print advertising has a greater success rate amongst its readers as print readers generally have bigger attention spans and are likely to digest the entire article, unlike online readers who often skim read through articles. Print advertising is a traditional form of advertising and still effective today.

TV ADVERTISING

TV advertising influences a significant number of consumers to purchase goods and services. One of the greatest benefits of TV advertising is its ability to reach mass audiences within a single ad spot. By showcasing an ad on TV, this builds trust with a consumer and proves to be a highly effective form of advertising.