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Startup Stepping Stones - 5 Tips on Making Your New Venture More Competitive

  • Written by News Feature Team


Starting a new business? You’re not alone. According to the Australian Bureau of Statistics (ABS), there are 2.17 actively trading businesses in Australia, with an increase of 2.4% from June 2015. As it stands, you need to be doing plenty to make sure you’re standing out - both online and in the marketplace you’re working in.

 

It’s difficult, but certainly not impossible, to make an impact as a new business, and we’ve got a few key tips here to make sure you can make your new venture that much more competitive. Let’s take a look.


Provide maximum value

 

One of the biggest reasons why a customer will come back again (and will tell their friends about you) is because your business provides more value than the next one. You need to find what it is about your product that offers value and then capitalise on this with a strong message to your customers.

 

Say you are a real estate search engine who offer a daily list of the best listings for a certain area, customised based on a customer search. You need to be leveraging data scraping to firstly provide this up-to-date information, and you then need to be delivering the information in an easy-to-read and digest format.

 

Whether it’s an email, a customer portal or a link to your site - figure out what your customers want and then give exactly that to them.

 

Offer exceptional customer service

 

Every single customer needs to be treated with time, respect and care. People have a lot of options these days; they can pick and choose from a huge range of providers and can quite easily walk away if the service isn’t up to scratch.

 

Don’t give people a reason to walk away from you - give them a reason to stay. Whether it’s follow-up feedback, a free gift for shopping with you or something else special, make sure you offer exceptional customer service every time.

 

Admit it when you make a mistake

 

So, we’ll start by stating the obvious: no one is perfect! However, if you take the time to admit any mistakes that you make you’ll find that people are pretty quick to forgive, especially if you offer some kind of incentive for the experience.

 

If people have left some negative feedback about you online, then own it. Get in touch with the person, talk to them - and most importantly, learn from the experience. If you handle the experience well, the takeaway can actually be that your customers think more highly of you.

Be honest about what you offer

 

If you are a new business offering a drop-shipping product then you need to let your customers know that there is going to be a pretty hefty wait for the first roll out of your products. If you are clean about what you provide from the get-go then people aren’t going to get mad when things take a little longer. They’ll expect the wait and won’t get mad.

 

Plus, if your customers catch you lying about something that you offer you can bet they’ll tell others about it - and it usually won’t be pretty.

 

Offer a guarantee

 

People love to know that what they’re paying for is watertight.

If you have the kind of products where you can offer some kind of guarantee you should. Especially as a new business. It’s important that you take the time to build a reputation as a trusted business, because that’s one of the key reasons why people will keep coming back to you time and time again: trust.

 

It’s not easy to stand out, but with the right commitment and dedication to your customers and an ongoing focus on doing the right thing in business you’ll get to where you want to be.

Defeating The Loneliness Of Freelancing

  • Written by News Feature Team

There are plenty of perks to working from home as a freelancer. Whether you’re working on web design, writing content or illustrating storybooks, many creative career paths can be pursued from the comfort of your own home. What many freelancers don’t mention while raving about their late morning lie-ins is the crippling loneliness that can strike once you’re freed from the shackles of office-based work. If you’re one of the many freelancers out there that sometimes struggles with the isolating aspects of being your own boss, use these tools to make a change.





Surround Yourself With People

The obvious cure to a nagging feeling of loneliness is to get some other human beings around you ASAP. When you have work to do and concentration is key, taking your laptop over to a friend’s house probably won’t work – you still need to focus, after all. A co-working office environment like idealspace allows you to network with potential business partners and clients, surround yourself with likeminded creatives, and have a solid excuse to get out of your pyjamas without infringing on your precious flexibility.

If a co-working space isn’t quite your style, you can always do what many freelancers do on a daily basis and head to a public space to work. A coffee shop with free Wi-Fi can make for a pleasant working atmosphere that provides the comfort of being around people without the potential distraction of having to actually make conversation with anyone. A library can work just as well; but try to keep your eyes on your work rather than browsing those novels you’ve been meaning to read.

Build A Social Life

One of the few benefits to working in an office as a permanent staff member is the natural socialisation that occurs throughout the workday. When you’re home alone with only your own reflection and your computer screen to keep you company, socialising needs to be more intentionally pursued. Make a point of scheduling coffee dates, lunch meet-ups, and drinks at the pub with your friends throughout the week so you don’t fall away from human society altogether.

Make Cyber Friends

When freelancing gets hectic, it gets very hectic. There may be days when you’re up until midnight trying to meet a deadline, so those after-work drinks with your non-freelancing mates don’t quite work out. That’s when it helps to have a network of likeminded online friends to chat with while you work. It helps if they’re in a similar industry and can point you toward great work leads and give you tips on getting ahead in your career. Most importantly, they’ll understand the loneliness that comes with your work better than anyone else. You can find online buddies by browsing industry-related forums or joining social media groups.

Get To Know Clients

Believe it or not, your clients are people, too. Try to organise face-to-face contact with your clients through in-person meetings or Skype calls to reduce the feeling of isolation in your day. Get to know them on a personal basis – you don’t have to break down those all-important work boundaries, but make general small talk and ask them questions about themselves. They could end up providing valuable companionship that you may not expect. If nothing else, it’s a familiar face to see on a regular basis.

 

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