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How to remove fake reviews from Google

  • Written by Zoe Forbes


Leading digital marketer and SEO innovator StewArt Media has provided step-by-step advice for businesses that are being spammed with fake reviews by competitors or disgruntled ex-employees on Google My Business. 

 

StewArt Media CEO Jim Stewart said that even though fake reviews break Australian laws, removing them is not easy and requires patience because proving reviews are indeed false can be difficult.

 

“What is clear is if somebody leaves a fake review, (usually a competitor or ex-employee who wants to discredit a business,) it is definitely breaking Google’s Terms of Service. But that doesn’t necessarily mean Google is going to remove the content straight away; you have to be persistent.

 

“Online reviews are now the most trusted form of marketing besides word of mouth. The Australian Competition and Consumer Commission states that businesses and review platforms that do not remove reviews they know to be fake risk breaking the law,” Stewart said.

 

StewArt Media advises four steps in the process of removing fake reviews:  

 

Respond

Best practice says respond to the fake review. Do this by putting the reviewer on notice and make them aware that you know it is fake. You won’t be able to get much further on in the process without doing this first step.

 

Flag the review

Click the flag next to the reviewer’s name. From here, you can report the review as a violation of Google’s Terms of Service. The drop-down menu you are presented with is a condensed version of Google’s full review policy. For the most part, fake reviews are a conflict of interest.

 

Call Google

This is your second attempt at challenging the status quo. If your review hasn’t been removed in 24 hours, get on the phone. Inside your local listing account at business.google.com, find ‘support’ in the hamburger menu on the top-left corner. When another pop-up support menu appears at the top right-hand side, choose ‘chat’ or ‘phone’ someone to talk about your problem. This may take two or three attempts. If this doesn’t seem to be making headway, don’t be afraid to namedrop. The Australian Competition & Consumer Act of 2010 is outlined by the ACCC here.

 

Call in legal

If all else fails, complete a legal removal request. Again, this may require some follow-up and/ or some social media engagement but usually this does the trick.

StewArt Media is one of Australia’s leading digital marketing companies specialising in SEO, paid advertising, conversion and content optimisation. stewartmedia.com.au

Coco Hou: Don’t make rash workplace decisions at the end of the year

  • Written by Tess Sanders Lazarus


Accounting and training expert and CEO of Platinum Professional Training, Coco Hou, has good ‘career’ advice for workers at xmas and new year time, “don’t make any rash decisions about your job or your career.  Instead think about re-engineering how you approach your work or undertake training and self development courses”.


According to a survey by Glassdoor, January is the month employees are most likely to think about changing jobs, with almost one in five citing this as the most popular month to make a move.

 

“For some reason, xmas is the time of year many people tend to re-evaluate their job, employer and career direction,” Ms Hou said today.

 

“I think it is because we get to the end of the year and reflect on what we have achieved throughout the year.   It is also a time when we think about our salary, the amount of hours we are investing in our job and the stress levels involved.

 

“A lot of people feel tired, stressed and a bit burnt out.   This is often the worst time to make a significant job or career decision.   Unfortunately many people change jobs or throw their job in when they are feeling like this, and wish in hindsight they hadn’t.  The concept of ‘job change regret’ is real and very common.

 

“My advice is to avoid making major career decisions when you are feeling exhausted.  Instead, take a break, restore your energy levels, catch up with friends and family and find time to engage in things that are invigorating and enjoyable.  Have a bit of fun.  When you return to work, focus on four things:

 

. Change the way you work.   Focus on trying to make your role or work more meaningful.  Look at taking on another task or responsibility that you find fulfilling.  While this may increase your workload, you may find that it helps you to feel happier about heading to work every day.    If you can’t do this, it may be possible to re-engineer how you do certain tasks to make them more enjoyable

 

. Undertake a course or program of professional development.  Speak to your employer about undertaking an employer funded course or training.   In addition, look online at different types of training courses, development or self improvement options that are available.   There are many options which provide professional development as well as personal development.  This may assist you to feel re-energised about your career and workplace

  

. Enhance your workplace relationships.  Workplaces often involve a broad spectrum of people.   Make an effort to get to know more people in your organisation or those involved with your workplace such as suppliers, clients and strategic partners.   Offer to mentor other staff.  

 

Various studies undertaken across a range of workplaces show that even short-term connections, especially when they are high quality, can be reinvigorating.    

 

. Rethink how you view your work.   Is your glass half full or is it half empty?  The way you view your work can have an impact on how you enjoy your job.  Focus on the outcomes you are assisting to deliver, rather than the day to day tasks.     By doing this, you may find more meaning in your work.   Recognise that every job has its ups and downs and this is a normal part of work.  

 

“If you have genuinely tried to make the best of your work and you still find yourself wanting change, then implement change with a clear head in a planned and organised way.   Take the necessary steps to get yourself prepared so that the change you make is well thought out, well implemented and above all, in your long term interests.”

 

Coco Hou, is the Managing Director of Platinum Professional Training.   Platinum is one of Australia’s largest accounting training and internship providers with offices across all major Australian cities.  Coco Hou is also a CPA qualified accountant and Managing Director of Platinum Accounting.

 

 

www.platinumaccg.com.au

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